Gorton's Seafood Partners with SparkPeople to Offer Healthy Eating Support
30-Day Realistic Resolution Challenge Offers Tips, Recipes and Daily Motivation
GLOUCESTER, Mass., Jan. 5, 2015 /PRNewswire/ -- The crew at Gorton's Seafood is once again taking steps to help people eat better in the New Year. In addition to offering 14 perfectly-portioned, lean protein Grilled Fillets and Simply Bake Fillets that are certified gluten free and come in a variety of flavors and species ranging from wild-caught Salmon to Tilapia to Alaska Pollock, Gorton's is partnering with SparkPeople.com, the largest healthy-living community on the web, to develop a 30-Day Realistic Resolution Challenge.
The Challenge launches January 5 and participants will receive daily challenges, recipe ideas, shopping lists, nutritious eating tips and daily motivation to support health and nutrition goals. The challenge is free for anyone to join on SparkPeople.com or through the free app available on the iTunes Store or Google Play.
"We're tremendously excited about this partnership," said Gavin Kennedy, Director of Consumer Marketing at Gorton's. "Our Grilled Fillets are low-fat and 100 calories or less per fillet, but also taste great. We have 11 varieties that are flame-grilled and perfectly seasoned, and so convenient to have on hand. They make sticking to health and nutrition goals easy. By partnering with SparkPeople to create the 30-Day Realistic Resolution Challenge, we can help people make real progress on healthy-eating goals."
As an added incentive to eat smarter in the New Year, Gorton's will also be launching the Gorton's "Eat Smarter" Sweepstakes, offering chances to win daily prizes and a $5,000 Grand Prize on Gortons.com. To enter the sweepstakes, visit the Gorton's Promotions page and fill out the required fields in the entry form. Additionally, the Gorton's crew will be randomly surprising and delighting Facebook fans throughout the sweepstakes period (January 5 through February 9, 2015) with fun giveaways.
Gorton's offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers on the Gorton's website, www.gortons.com. In addition, Gorton's Seafood is on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions.
About Gorton's Seafood
Since 1849, Gorton's mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton's is one of America's oldest continuously operating companies, and continues to be the innovative leader in the frozen seafood industry. Gorton's full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets, to gluten free Grilled Fillets, to Shrimp Scampi and innovative product lines such as Skillet Crisp Tilapia and Simply Bake Fillets. Gorton's products are available nationwide in better independent and chain grocery stores.
Gorton's proudly stands behind the promise that consumers can "Trust the Gorton's Fisherman" for the best-tasting, highest-quality seafood. The Gorton's Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.
About SparkPeople
SparkPeople's mission is to SPARK millions of PEOPLE to reach their goals and lead healthier lives through free nutrition and fitness tools, expert-reviewed content and a vibrant, supportive community. From weight loss to general health improvement, our program teaches people from all walks of life how to create and stick with healthy habits for the long haul.
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SOURCE Gorton's Seafood
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