Gorton's Seafood Road Tour Heading West for Texas, Pacific Coast

Second leg of national food truck tour will visit Houston, Los Angeles and Seattle

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Gorton's Seafood

Mar 25, 2015, 03:43 ET

GLOUCESTER, Mass., March 25, 2015 /PRNewswire/ -- The second leg of the Gorton's Seafood Smart & Crunchy Tour begins this week with a two-day stop at the Houston Children's Festival followed by visits to Los Angeles and Seattle.

Gorton's national tour for the company's new Smart & Crunchy Fish Sticks began Feb. 27 in Peabody, Massachusetts, and provided thousands of free fish stick samples, giveaways, and photo opportunities with eight-foot tall Smart & Crunchy mascot Smarty Crunchman during three East Coast stops.

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Mascot Smarty Crunchman and the Gorton's Smart & Crunchy Tour Crew are headed to Texas, California and Washington on the second leg of Gorton's national tour for new Smart & Crunchy Fish Sticks.
Mascot Smarty Crunchman and the Gorton's Smart & Crunchy Tour Crew are headed to Texas, California and Washington on the second leg of Gorton's national tour for new Smart & Crunchy Fish Sticks.
Mini Smarty has seen many great landmarks - like the U.S. Capitol Building - during the Gorton's Smart & Crunchy Tour.
Mini Smarty has seen many great landmarks - like the U.S. Capitol Building - during the Gorton's Smart & Crunchy Tour.
Smarty Crunchman has met thousands of new friends on the Gorton's Smart & Crunchy Tour since the national tour launched in late February.
Smarty Crunchman has met thousands of new friends on the Gorton's Smart & Crunchy Tour since the national tour launched in late February.

Gorton's, founded in 1849, invented the frozen fish stick and introduced the now-iconic finger food to American dinner plates in 1953. Smart & Crunchy Fish Sticks, aka Fish Stick 2.0, are never fried and have 50 percent less fat and 180 calories per serving compared to Gorton's classic breaded fish sticks.

The new fish sticks and Smart & Crunchy Fish Fillets, are made with 100 percent wild-caught Alaska Pollock, breaded in a panko coating for a great taste and crunch. Smart & Crunchy products are available nationwide at major supermarkets.

The Smart & Crunchy Tour experience includes a branded 18-foot long food truck, a pop-up, kid-friendly dipping bar where the public can provide first-bite feedback on iPads, fun Gorton's giveaways and the chance to enter a sweepstakes for a $10,000 family vacation.

The tour will be at the Hollywood and Highland Center in Los Angeles April 11, and at the Northgate Mall in Seattle April 17-18.

Follow the Smart & Crunchy Tour on Twitter at #GortonsTour, at Gorton's Seafood on Facebook or at SmartandCrunchy.com.

Photo - http://photos.prnewswire.com/prnh/20150325/194474
Photo - http://photos.prnewswire.com/prnh/20150325/194473
Photo - http://photos.prnewswire.com/prnh/20150325/194472
Logo -  http://photos.prnewswire.com/prnh/20150223/177097LOGO

SOURCE Gorton's Seafood