Goslings Rum Partners with OUTFRONT Media to Promote Historic Handcrafted Rum
Goslings Rum's new out-of-home campaign in New York City touts the company's storied roots
NEW YORK, Nov. 7, 2017 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), announced today a new partnership with Goslings Rum for the company's new out-of-home advertising campaign, which will highlight Goslings handcrafted, award-winning rum.
The billboard, reading "HAND CRAFTED ENJOYMENT IN A BOTTLE," highlights the fact that every drop of Goslings Rum has been created and blended by hand in Bermuda by their Master Blender, Ken Simons. The billboard features a bottle of the award-winning Black Seal Rum and the trademarked Dark 'n Stormy® cocktail with a can of Goslings own stormy ginger beer.
"We are excited to partner with Goslings Rum on this out-of-home campaign," said Jodi Senese, OUTFRONT Media's Executive Vice President and Chief Marketing Officer. "As New York's #1 media platform, we connect everyone from established companies to media startups to the millions of daily consumers that walk the streets of Manhattan daily."
The campaign is visible throughout New York City around high foot traffic areas in lower Manhattan. It has been running since October and will be concluding in December. The billboards going live in November will be located on 27th St. & 7th Ave, and Watts St. & Thompson St.
In the digital age of automated production and robotic factories, Goslings Rum proudly publicizes that it is behind the times, which is part of its old-fashioned appeal. Its historic methods for hand crafting rum are working well. Goslings flagship, Goslings Black Seal, captured Beverage Tasting Institute's coveted Platinum Medal, the highest honor bestowed in the spirits industry (rated "96 Points, Superlative"), and the "Stormy" Ginger Beer is the number one selling ginger beer in America.
"It's basically how we've been doing it since the early 1800's. The recipe is secret and little has changed. Well, except for the equipment we use to ensure quality control," said Malcolm Gosling, 7th generation President & CEO of Gosling's International Limited. "My five-time great grandfather, James Gosling, arrived in Bermuda from England in 1806 to start a small spirits business. As it grew, he refused to cut corners to accelerate production. Likewise did his descendants. That's why our slogan today is, 'For seven stubborn generations.' Because what it all comes down to is we're really selling quality enjoyment in a bottle. We just believe the way to get there is slowly, by hand."
"While Goslings Rum has remained the same stellar product since its inception, the way we market the brand to target audiences has changed over time," said Glenn Kelley, President/CEO of Kelley & Company & Etc. "Our partnership with OUTFRONT Media is the next natural progression for us with a big, attention-grabbing out-of-home campaign, and one that will help us make a splash in the busiest market of all: New York City."
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.
About Gosling's Rum
Gosling's Brothers Ltd. is Bermuda's oldest business house and largest export company. In 1806, Englishman William Gosling, sent his son James to sea, bound for Virginia with 10,000 pounds Sterling worth of wines and spirits. After ninety days on becalmed seas the charter on the good ship, Mercury, ran out and James was diverted to Bermuda, where James decided to open a wine and spirits shop. Since 2004, seventh generation, E. Malcolm B. Gosling has been spearheading a major international expansion of the brand. Gosling's offers four distinctive, award-winning products in its line: the flagship product, Goslings Bermuda Black Seal Rum, winner of the highest honor in the spirits industry, the Platinum Award, "96 Points, Superlative, Best Buy"; Goslings Gold Bermuda Rum (available in select markets), a new recently launched amber rum Goslings Gold Seal Rum; and the ultra-special, rare Goslings Family Reserve Old Rum, judged the #1 aged rum in the world. Gosling's also markets a popular Goslings Stormy Ginger Beer in both regular and diet. And offers a Ready-To-Drink Dark 'n Stormy® cocktail in a convenient 8.4 oz can. Dark 'n Stormy ® is a registered legal trademark of Gosling's Export (Bermuda) Limited, Hamilton, Bermuda.
Contacts:
OUTFRONT Press:
Carly Zipp
(212) 297-6479
[email protected]
Goslings Rum Contact:
Glenn C. Kelley
(781) 239-8092
[email protected]
www.goslingsrum.com
SOURCE OUTFRONT Media Inc.
Share this article