DENVER, March 3, 2020 /PRNewswire/ -- GoSpotCheck, the software company reimagining how the mobile workforce works, today announced the successful results of an implementation of its core next-gen software by Empire Marketing Strategies, one of the nation's largest food brokerage marketing and merchandising agencies. Using GoSpotCheck for just nine months, Empire closed 25 percent more out-of-stocks and saved over $1M in on-shelf inventory value for its customers, which include dozens of major food labels that sell their products in Kroger's 2,500-plus grocery stores nationwide.
Leading food brands rely on Empire's large retail team to merchandise and monitor individual products at Kroger stores everywhere. Identifying and resolving out-of-stocks, which affect one in five grocery trips nationally, are key priorities for Empire's retail teams because they can lead to revenue loss and market share erosion. By powering its frontline team with GoSpotCheck's mobile technology and a proprietary algorithm it created to proactively identify and resolve out-of-stocks, Empire achieved significant results while also improving the company's analytics and enhancing engagement.
"We've long-believed in putting digital tools in the hands of our frontline retail teams to make them more efficient," says Austin Scott, Retail Executions Reporting Manager at Empire Marketing Strategies. "GoSpotCheck's platform helps us get the insight we need quickly and makes our reps much more efficient, and we're redirecting that labor into higher-leverage selling activities for our brands."
"Empire is a true innovator," says Heather Larrabee, Executive Vice President for GoSpotCheck. "By leveraging GoSpotCheck's mobile retail execution app, Empire optimized outcomes for the brands they serve and drove tremendous business impact."
Bob Halpin, Vice President of Retail at Empire Marketing Strategies, said, "We give our brands unbeatable service and execution in some of their most strategic retail accounts. We're passionate about supporting the customer experience in a grocer that sets the bar for quality, value, and excellence."
With a diverse customer list including dozens of Fortune 500 companies, GoSpotCheck enables complex business processes for some of the world's largest category leaders in beverage, beer, wine, spirits, CPG, retail, restaurant, commercial real estate, and facilities. The company's task execution and reporting dashboards help enterprise teams spot and close gaps in real-time and digitize processes to improve business outcomes and the customer experience in-store.
Larrabee adds: "By working with forward-thinking partners like Empire, which value the efficiency, execution, and insights generated by their frontline teams, we help our customers redefine their people-powered potential."
To learn more about Empire's proprietary algorithm and experience using GoSpotCheck, please download the 2020 case study.
GoSpotCheck is reimagining how tomorrow's workforce works. 225+ of the world's top brands use our software to distribute work and receive execution analytics in real-time, with a mobile app for the frontline, and reporting dashboards for leadership. We present the right action at the right time to the right person to improve execution, and help leaders make better decisions, faster. Enterprise brands use GoSpotCheck in 70 countries to manage field sales, marketing and merchandising, QA, asset management, competitive analysis, and training. To learn more, email [email protected].