GOVX Raises Over $62,000 for Folds of Honor, Providing Scholarships for Families of US Military and First Responders

Partnerships with Luminox and Professional Bull Riders (PBR) helped to amplify the impact of this recent GOVX Gives Back campaign.

SAN DIEGO, June 11, 2025 /PRNewswire/ -- GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, and other government personnel, is honored to announce its recent donation through the GOVX Gives Back program. This latest contribution– $62,922 – was provided to the non-profit organization, Folds of Honor, through a multi-pronged campaign.

Nearly $28,000 was generated through the GOVX Gives Back monthly initiative, where proceeds from every order on GOVX.com support military and first responder non-profits. A generous supplementary donation match of $10,000 by GOVX brand partner, Luminox, the high-performance watch brand, added to the total. Additionally, GOVX leveraged a season-long campaign through PBR in which $50 was donated to Folds of Honor for every Qualified Ride throughout the Pendleton Whisky Velocity Tour. This trigger campaign generated another $25,000 on behalf of Folds of Honor.

Folds of Honor's mission provides scholarships to spouses and children of America's fallen and disabled servicemembers. Since 2007, the foundation has awarded over 62,000 scholarships to military and first responder families.

"Year over year, GOVX and its members have been such an incredible force for good for the families we serve," said Col Nick Nichols, President, Folds of Honor Foundation. "We are honored to continue to lock arms with them to provide life-changing educational scholarships to the families of our nation's heroes. It's because of great partners like GOVX these families know they are not forgotten."

A frequent contributor to Folds of Honor through their popular Volition America collection, 2025 marked the second consecutive year that Luminox stepped up to match GOVX Gives Back donations in support of the non-profit organization.

The PBR Pendleton Whisky Velocity Tour showcases the best bull riders from around the world competing in one of the most exciting live sporting events. As part of a multi-year agreement with PBR, GOVX proudly pledged a $50 donation to Folds of Honor for every 2025 Qualified Ride registered. Recently, representatives from GOVX presented the donation check at the PBR Velocity Tour Finals in Corpus Christi, TX, which were held from May 2-3, 2025.

"This total donation to Folds of Honor represents the best of what we are capable of when we unite for a common cause," said Alan Cole, GOVX CEO. "We are grateful to align with both PBR and Luminox once again to drive vital support for the families of fallen and disabled heroes."

ABOUT GOVX

GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience. Through our flagship ecommerce site, GOVX.com, brands can authentically reach a growing community of 10M+ members with their own storefront.

More than 1.5K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to non-profits who serve the military and first responder community. To date we have donated over $2M through our GOVX Gives Back initiative. For more information, visit https://www.govx.com.

ABOUT FOLDS OF HONOR

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States armed forces. Beginning in 2022, Folds of Honor expanded its mission to include first responders. Its educational scholarships support private-school tuition or tutoring in grades K-12 and post-secondary tuition. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, an F-16 fighter pilot, who is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, TX. To learn more, visit https://foldsofhonor.org/.

SOURCE GOVX