PHILADELPHIA, May 24, 2012 /PRNewswire/ -- The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has welcomed Paula Butler as its new vice president of communications. In this role, Butler is responsible for development of GPTMC's communication strategy and leading a team of communications professionals to promote Philadelphia as a leisure destination and to enhance Greater Philadelphia's brand reputation. In addition to the day-to-day communications function, Butler will lead the team in media relations, content development and social media to keep Philadelphia in the news and top-of-mind.
A native of the Philadelphia region, Butler was GPTMC's first vice president of communications in the organization's early years, from 1999-2006, setting up the communications department that is now a model within the travel industry. For the past six years, Butler has served as senior director of global communications at Bethesda, Maryland-based Marriott International, responsible for promoting the company's 15 lodging brands across the Americas, Europe and the Middle East/Africa regions.
"I am thrilled to back in Philadelphia and with GPTMC, and at such an exciting time," said Butler. "Right now, Philadelphia is a hot story, thanks to its fantastic and growing arts scene, burgeoning neighborhoods, amazing restaurants, exciting sports and so much more—and I'm eager to lead my team as they shine a light on it all."
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
SOURCE Greater Philadelphia Tourism Marketing Corporation