CHESTER, N.J., March 21, 2011 /PRNewswire/ -- GraficaGroup, a full-service, integrated digital and traditional marketing agency celebrating its 25th year in business, today announced that it won a 2010 Gold Hermes Creative Award and a 2011 Service Industry Advertising Award (SIAA) for magazine advertising creative work on behalf of Summit Medical Group in Berkeley Heights, N.J.
In developing and executing several 2010 advertising campaigns for Summit Medical Group, GraficaGroup won a Gold Hermes Creative Award in the category of Advertising/Ad Campaign (three of any media or combination) for its "Evening Primary Care Campaign," and a Silver SIAA in the Magazine Ad-Series category for its "Four C's (Comprehensive, Coordinated, Convenient and Quality Care)" branding campaign.
The Gold Hermes Creative Award-winning campaign was designed to specifically reach working professionals and metropolitan commuters with messages regarding Summit Medical Group's extended evening and weekend primary care hours.
The Silver SIAA-winning campaign was designed to specifically reach women healthcare decision-makers with messages regarding Summit Medical Group's breadth of coordinated medical services, electronic medical records, and convenient multispecialty services.
"Our client team worked collaboratively with Summit Medical Group to develop these campaigns to effectively communicate with various target audiences about services that would benefit them on numerous levels," said Debra A. Taeschler, president and CEO of GraficaGroup. "Over the course of our four-year working relationship with Summit Medical Group, we've won numerous awards that reflect our commitment to creating industry-leading advertising and marketing campaigns and materials that reach and resonate with Summit Medical Group's audiences."
Administered and judged by the Association of Marketing and Communication Professionals, the Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, web-based innovators and freelancers.
Launched in 2003, the Service Industry Advertising Awards are the only advertising awards to specifically recognize advertising excellence from service industry providers. The 8th Annual SIAA featured nearly 2,000 entries from more than 400 advertising agencies and 1,000 institutions. A national panel of judges reviewed, evaluated and rated every entry in 27 categories for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
Celebrating its 25th year in business, GraficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to engage customers and prospects more effectively at each touch point throughout their relationship. The agency specializes in integrated marketing communications and media planning, optimizing customer relationships based on data intelligence to achieve greater marketing efficiencies, share of wallet and return on investment for their clients. By continually measuring and optimizing communications to existing and/or prospective customers with valuable and relevant content, trust is built and loyalty is fostered.
Clients include public and private sector, mid-sized to FORTUNE 500 B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Wells Fargo Home Mortgage, Weichert Realtors and others, as well as not-for-profit organizations. For more information, visit www.grafica.com.
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