CHESTER, N.J., June 16 /PRNewswire/ -- GraficaGroup, a full-service, integrated digital and traditional marketing agency, was honored with a Benjamin Franklin Award for Direct Marketing Excellence (Benny Award) from the Philadelphia Direct Marketing Association as well as two Jersey Awards from the New Jersey Ad Club at its 42nd annual Jersey Awards competition.
GraficaGroup won a top Benny Award in the Direct Mail, Acquisition to Existing Customer category for its "WorryFree Buster Furnace" direct mail piece for PSE&G's consumer contract business. The Jersey Awards included third place awards in the Collateral/All Printed Materials – Miscellaneous Collateral or Printed Material category for its "Taking Hope On The Road" brochure for The Delbarton School's social awareness project; and in the Consumer Magazine Advertising – two-page or multi-page spread category for its gatefold "Top Docs" (or "Renowned for Comprehensive, Coordinated, Patient-Centered Care") print advertisement for The Summit Medical Group.
"The annual Jersey Awards and Benjamin Franklin Awards recognize outstanding professionalism and world-class design, marketing, copywriting, direct marketing, media strategy and social consciousness," said Debra Taeschler, president and CEO of GraficaGroup. "Award-winners' achievements resonate throughout the advertising and marketing industry and I want to congratulate our team of exceptionally talented individuals who contributed to the creative work on these projects for PSE&G, Summit Medical Group and Delbarton School."
GraficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to engage customers and prospects more effectively at each touch point throughout their relationship. The agency specializes in integrating and optimizing media channels based on data intelligence to achieve greater marketing efficiencies and results in an environment where clients can deepen their relationships with customers through knowledge and relevancy. By continually measuring and optimizing communications with data knowledge, clients can realize greater return on their investment.
Clients include mid-sized to FORTUNE 500 B2B and B2C companies such as AT&T, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Wells Fargo Home Mortgage, and others. In 2009, GraficaGroup expanded its proprietary solution set by launching Grafica Shepherd, a social media analytics and consulting service. In addition to tracking social media conversations about a client's brand, products, industry and competition, Grafica Shepherd utilizes the agency's nearly 25 years of marketing experience to help clients analyze the data tracked, incorporate lessons learned from the data into their marketing strategies, and optimize their marketing programs accordingly. For more information visit www.grafica.com.
Chief Marketing Officer
(908) 879-2169, ex. 146