KANSAS CITY, Mo., Jan. 30, 2013 /PRNewswire/ -- Gragg Advertising, a full-service, strategic advertising agency in Kansas City, has just announced the roll out of their new self-service inquiry aggregation platform, Alpine SaaS. Alpine SaaS allows clients to implement lead generation campaigns through a fully customizable and dynamic tracking and reporting tool.
"Alpine SaaS is something we have been working on for quite some time and I am very excited that we are finally unveiling this service to clients. It's a sophisticated reporting, management and aggregation tool that will allow companies with marketing teams already in place, but no aggregation technology, to manage their campaigns independently through our software," Michael Schuler, Chief Information Officer of Gragg Advertising, said.
Gragg Advertising's software allows them to make changes to marketing plans on a day-to-day basis. The software manages lead flow for companies while automatically invalidating based on parameters set by the client. In addition, companies can set budget caps, manage complex filtering options, and fully manage both offline and online media campaigns.
"Something Gragg does extremely well is manage our clients' campaigns and think strategically on how to grow them. However, we have found some larger companies may already have an internal marketing team in place. With Alpine SaaS these companies are able to fully implement, track, and customize lead generation initiatives in house, while utilizing the same software that we use when managing our lead generation programs," Darryl Mattox, President of Gragg Advertising, said.
Over the past 20 years, Gragg Advertising has established itself as a forerunner in lead aggregation. This new technology strengthens Gragg Advertising's position as an innovative company within the industry. Gragg Advertising will be launching its first new client on Alpine SaaS February 1st.
About Gragg Advertising
Gragg Advertising is a full-service, strategic advertising agency focusing on data-driven results and direct-response marketing. Gragg Advertising was established in 1992 by Greg Gragg and now employs over 70 people. Working with clients around the globe, Gragg Advertising focuses on providing a quantifiable return on investment for the marketing dollars of their clients. The agency combines traditional branding strategy with proven direct response marketing tactics in order to create advertising that is both memorable and measurable. Learn more at www.graggadv.com.
Brian Van Note
Public Relations Specialist
816.994.1300 ext 308
450 E 4th Street, Suite 100
Kansas City, MO 64106
SOURCE Gragg Advertising