ONAMIA, Minn. and HINCKLEY, Minn., July 28, 2017 /PRNewswire/ -- Grand Casino received national recognition and top honors at the 2017 Casino & Technology Marketing Conference at Bally's Resort in Las Vegas, Nev. on Thursday, July 20. Grand Casino took home 8 Romero Awards – 3 Silver, 3 Gold and 2 Diamond, as well as 2 honorable mentions. The awards are presented to top gaming properties for their innovative marketing strategies performed during the previous year.
With more than 120 entries this year, the Romero Awards are the gaming industry's largest, most representative, and arguably toughest competition, recognizing and rewarding creative excellence in the art of marketing. A panel of accomplished executives in the gaming industry judged the awards based on the marketing or promotion concept, strategic rationale and execution, measurable results, the competitive advantage provided to the casino, and the relationship of the promotion to the casino's customers, employees and community.
Nomination categories included six types of promotions: direct mail marketing (single or campaign), community relations campaign, casino floor promotion, VIP promotion, e-mail/mobile marketing, and website marketing. Entries were also divided by casino size, to help ensure a fair playing field.
"To be ranked among the top creative and effective marketing talent in our industry is an honor," said Heidi Hamers, corporate vice president of marketing for Grand Casinos. "We are beyond proud of our marketing team members, who show passion, dedication and excellence when creating fun promotions or events for our Guests. I'm proud to be part of that team, and winning eight prestigious awards only adds to that success."
Here's the breakdown of the awards:
- Community Relations Campaign – 2016 Angler of the Year Bassmaster Tournament, Grand Casino Mille Lacs
- VIP Promotion – 2016 Caribbean Cruise promotion (short term sales incentive), Grand Casino Mille Lacs and Hinckley
- Casino Floor Promotion – You Bet Your Bass, Grand Casino Mille Lacs
- VIP Promotion – International Bacon Dinner, Grand Casino Hinckley
- Direct Mail Marketing – Girl Scout Cookie promotion, Grand Casino Mille Lacs and Hinckley
- Direct Mail Marketing – Pearson's Candy promotion, Grand Casino Mille Lacs and Hinckley
- Casino Floor Promotion – Let it Snow, Grand Casino Hinckley
- Casino Floor Promotion – Hellcat, Grand Casino Hinckley
- Direct Mail Marketing – Kiosk Scratch and Match, Grand Casino Mille Lacs and Hinckley
- VIP Promotion – Best Buy® Gifts, Grand Casino Mille Lacs and Hinckley
About Grand Casino
Grand Casino Mille Lacs and Grand Casino Hinckley are owned by Mille Lacs Corporate Ventures. The casinos feature gaming, accommodations, dining, conference and banquet facilities, live entertainment, and The Grand Harmony Spa and Grand National Golf Club at Grand Casino Hinckley. The casinos directly employ more than 3,000 people and cover more than 4,000 people with their insurance plan. The Band taxes these entities at 100 percent and utilizes the revenues to provide health care, education, and other programs and services to Band members. The Band also invests in infrastructure and economic development that directly benefit the entire community.
About Mille Lacs Corporate Ventures
Mille Lacs Corporate Ventures manages all the Mille Lacs Band's businesses, including Grand Casino Mille Lacs, Grand Casino Hinckley, Eddy's Resort on Lake Mille Lacs, InterContinental Saint Paul Riverfront Hotel and the DoubleTree Hilton in St. Paul, Minn., the DoubleTree Minneapolis Park Place in St. Louis Park, Minn., Big Sandy Lodge & Resort in McGregor, Minn., 2020 Brand Solutions, Embassy Suites Oklahoma City and other Band-owned businesses such as a cinema, a grocery store, gas/convenience stores, a golf course, wastewater treatment plant, a commercial laundry facility, a medical office building and a print shop. It also oversees certain amount of the Band's investments and considers new business opportunities to provide economic support for the Band's future. Mille Lacs Corporate Ventures has over 3,500 employees and its board of directors is comprised of five members, who guide the business and investment decisions for the Band. Visit www.mlcorporateventures.com for more information.
SOURCE Grand Casino