Grasons of Southern Arizona's Joe and Marci Natale Named 2024 IFA Franchisee of the Year

Franchise Owners Honored for Excellence in Franchising, Commitment to Community Service

LAS VEGAS, Feb. 12, 2025 /PRNewswire/ -- The International Franchise Association (IFA) has named Joe and Marci Natale, owners of Grasons of Southern Arizona, as 2024 Franchisees of the Year. The Natales were honored at the 65th IFA Annual Convention in Las Vegas, Nevada, for their outstanding contributions to franchising, business success, and dedication to their community.

The IFA Franchisee of the Year awards recognize the top franchisees from IFA member brands across the country and the world. Nominated by their parent company, honorees are selected for their leadership, community service, commitment to fostering a strong and vibrant workforce, and support of fellow franchisees.

As multi-unit owners and top performers within the Grasons network for seven years, the Natales have consistently set high standards for business success and franchise leadership. Their achievements include hosting the Most Viewed Estate Sale in Arizona for 2023, as recognized by Estatesale.org, and receiving both the Top 3 Highest Sales Award and the prestigious Diamond Club Award for surpassing $1 million in sales at the Grasons National Conference.

Beyond their business success, Joe and Marci are dedicated to mentoring fellow franchisees, offering guidance through hands-on training. Their leadership has helped strengthen the Grasons brand and create opportunities for new franchisees to thrive.

Additionally, the Natales are committed to giving back to their community. They make monthly donations to the Tunnel to Towers Foundation, which supports America's first responders, military heroes, and homeless veterans. They have also organized local fundraisers to assist injured law enforcement officers, demonstrating their ongoing commitment to those who serve and protect.

"Joe and Marci exemplify the very best of Grasons and franchising as a whole," said Craig Tyler, Grasons Brand Leader.  "Their business acumen, leadership, and dedication to their community set them apart. We are incredibly proud of their achievements and thrilled to see them receive this well-deserved recognition."

Grasons is a leading estate sale and business liquidation franchise and a member of Evive Brands, specializing in helping individuals and families through life transitions with expert estate sale and liquidation services. With a reputation for professionalism and integrity, Grasons franchisees provide compassionate, knowledgeable service across the country.

For more information on Grasons and its franchise opportunity, visit www.grasons.com.

Media Contact: Rhonda Grundemann 602-739-8810 [email protected]

SOURCE Grasons