Grasons Sees Surge in Younger Shoppers at Estate Sales, Driven by Quality, Sustainability and Value

SCOTTSDALE, Ariz., Sept. 4, 2025 /PRNewswire/ -- Estate sales are becoming the new weekend destination for Gen Z and millennials, offering an eco-friendly and cost-effective alternative to big-box retail. Grasons, a leading estate sale and business liquidation service provider with more than 60 franchise locations nationwide, reports a sharp uptick in younger buyers seeking well-made, unique items at affordable prices.

National trends mirror what Grasons teams witness every weekend. Recent industry data shows the U.S. secondhand apparel market grew 14% in 2024 and is projected to reach $74 billion by 2029, according to ThredUp's 2025 Resale Report. Estate sale marketplaces have also seen double-digit growth in shoppers aged 25 to 35 this year. The draw? Lower prices, quality craftsmanship, and a sustainable shopping experience.

"Shoppers are realizing they can get exceptional, durable pieces for a fraction of retail cost," said Brandon Ciaccio, Brand President of Grasons. "From solid wood furniture and hand-knotted rugs to vintage art and high-quality kitchenware, estate sales offer value that mass-produced goods can't match. And just as important, every purchase keeps an item in use and out of the landfill."

The shift is about more than just bargains. Younger consumers, many influenced by social media, are treating estate sales like curated treasure hunts. Unlike thrift stores increasingly stocked with fast-fashion castoffs, estate sales often feature decades-old furniture built to last, collectible barware, sculptural lighting, and other statement pieces that bring character to a home.

At Grasons sales, shoppers can preview items online, compare prices on-site, and take advantage of transparent discount schedules—often starting at full price on day one, moving to 25% off the second day, and 50% off the final day. Many buyers plan their visits strategically, arriving early for the best selection or late for the deepest savings.

Ciaccio noted that the benefits extend beyond the buyer. "Our estate sales not only give shoppers access to incredible finds, they also provide families with an efficient, respectful way to downsize or settle an estate," he said. "It's a win-win for the community."

With rising retail prices and growing awareness of environmental impact, Grasons, a member of Evive Brands, expects the popularity of estate sales among younger generations to continue climbing.

For upcoming sales and tips on how to shop them, visit www.grasons.com.

Media Contact: Rhonda Grundemann 602-739-8810 [email protected]

SOURCE Grasons