Grass Valley and Anvato Team to Simplify Video Publishing for Every Screen
GV STRATUS and Anvato product integration gives content creators fastest, most efficient path for video editing and distribution for TV Everywhere
LAS VEGAS, April 14, 2015 /PRNewswire/ -- Grass Valley, a Belden Brand, and Anvato, the complete TV Everywhere platform provider, today announced collaboration on product integration that can bridge and dramatically enhance broadcast and digital workflows. The integration between the GV STRATUS video production and content management system and Anvato's Media Content Platform (MCP) allows content creators and broadcasters to edit and publish perishable, time-sensitive video content to their apps, websites and social network destinations—and do so faster than other solutions available in the industry.
Together, GV STRATUS and Anvato MCP give content creators the fastest, most efficient path to every screen with their valuable video, with all relevant metadata included. Time-to-screen is critical for news and sports workflows, especially in today's environment where publishers cannot afford to give digital and social syndication secondary priority in the workflow.
Leveraging Anvato's work as a launch partner and early adopter for Facebook's new video API, broadcasters can seamlessly publish video content to Facebook with impressive speed, reaching one of the largest global online audiences. Anvato MCP also enables GV STRATUS customers to deliver edited video content to other destinations including Twitter and YouTube, taking advantage of Anvato's social publishing strategy that embeds video directly in the target audience's feed via Twitter Cards. This, in combination with GV STRATUS' unique capabilities to enable pre-planning, editing and frame-accurate segmentation of content faster than any other broadcast production system, gives the Grass Valley/Anvato combination powerful capabilities unique to the market, allowing broadcasters to deliver digital media with the fastest, most efficient path to every screen.
"From the high-speed car chase to the game winning three-point shot in a basketball game, compelling live content is king. This partnership and product integration between GV STRATUS and Anvato MCP dramatically accelerates content publishing times for our customers and empowers them to reach every screen within seconds, getting HD video clips in the viewer's hand faster than ever before," said Mike Cronk, senior vice president of strategic marketing, Grass Valley.
"Our disruptive, market leading TV Everywhere platform has been extremely well received in the space for some time now," said Alper Turgut, CEO at Anvato. "The collaboration with Grass Valley provides a bridge from broadcast to broadband, opening up paradigm-shifting options for broadcasters and content creators everywhere. Now, they can leverage the powerful digital platform from Anvato with all of our TV Everywhere functionality to complement their best-of-breed GV STRATUS workflows."
At NAB 2015, April 13-16 in Las Vegas, Grass Valley will be exhibiting GV STRATUS and other solutions at booth #SL206. For information about Grass Valley solutions and services, please visit grassvalley.com. Anvato TV Everywhere solutions will be demonstrated at the Anvato suite during NAB 2015 at the Wynn Hotel. To set up a meeting with Anvato, email [email protected] or visit www.anvato.com.
About Grass Valley
The new Grass Valley keeps broadcasters, content owners and service providers future-ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today—while offering technological foresight they need to keep pace with consumers' desires for more content on more devices. Grass Valley, headquartered in Montreal, leverages the collective expertise and depth of the Grass Valley Group and Miranda Technologies, each having been acquired by St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for today's applications, Belden is at the center of the global transformation to a connected world. For more information visit www.belden.com.
About Anvato
Anvato is the most efficient and complete platform to power the TV Everywhere offerings for broadcasters and pay TV operators, for both live and video-on-demand. With industry-leading turnkey technology that streamlines video ingest to playback, Anvato can uniquely guarantee the highest quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, FOX Sports, LIN Media, Univision, Hearst Television, E.W. Scripps, Gray Television, and Post-Newsweek. Anvato is headquartered in Mountain View, CA, and winner of a Streaming Media Best of NAB 2014 award. For more information, visit anvato.com.
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