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Gravity Defyer™ Logo Causes Pull Out - Pain Free/Comfortable Footwear Line Still Swimming Upstream Despite Retailer Outrage


News provided by

Gravity Defyer

Aug 31, 2010, 07:47 ET

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SHERMAN OAKS, Calif., Aug. 31 /PRNewswire/ -- Online shopping giant QVC and catalog mailer Seventh Avenue are the latest to run from the Gravity Defyer™ "seed of life" logo controversy.

(Logo:  http://photos.prnewswire.com/prnh/20100831/LA58044LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100831/LA58044LOGO)

Alexander Elnekaveh, founder and CEO of Gravity Defyer™, states, "Our logo is deliberate.  Our customers feel like they are getting the beginning of a new life when they try our shoes.  Pain and fatigue are alleviated, energy is restored; they can walk and exercise again.  What represents that?  The seed of life.  We're not embarrassed by it, nor are our customers.  We are currently working with some of the best retailers in the world and look forward to future business opportunities with companies that are liberal enough to embrace this concept.  There's no shame, there's pride."

The Gravity Defyer™ Versoshock™ Trampoline Technology is revolutionary in footwear and is rapidly gaining market share through unheard of 30-day risk free trials. No charge is made to consumers when ordering the shoes and if they are not satisfied with any shoe purchased, they can return the shoes and only be charged for shipping & handling.  Hundreds of thousands of shoes have shipped during the last quarter, primarily to recurring customers.  

The full line of dress, casual, and athletic shoes for men and women can be found at www.gravitydefyer.com.

ABOUT GRAVITY DEFYER

Gravity Defyer™, Inc. based in Sherman Oaks, California develops, designs, and markets the Versoshock™ Trampoline Technology collection of footwear for men and women.  Gravity Defyer™ footwear is available in the United States via select stores, Direct Mail Marketing, SkyMall and the Gravity Defyer™ ecommerce website.  Gravity Defyer™ has distributors and retailers in Asia, Europe, South America, and the Middle East and is currently pursuing further domestic and international opportunities.  For more information, please visit http://www.gravitydefyer.com

MEDIA CONTACT:

Marla White

818-501-5277, x248

[email protected]

SOURCE Gravity Defyer

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