Gravity4 Announces 5 acquisitions, Welcomes Wayne Powers as President and opens two new US offices

SAN FRANCISCO, Sept. 29, 2014 /PRNewswire/ -- Gravity4™ announces the completion and integration of five acquisitions in the first 70 days since launching on July 17, 2014. In addition to the rapid organic growth of the technology, these acquisitions complete the vision of creating the World's first High Frequency Marketing OS. This move marks the first full-suite of digital marketing solutions for the advertising marketplace.

Gravity4 plans to disrupt two industries at once - marketing and software. The advertising industry today is built around commodity assets. Gravity4 will be offering a suite of enterprise software tools to brands, agencies and publishers within its native App Center. This model makes enterprise software free and empowers marketers by taking out the middlemen and complexity.

The platform includes:

• A Cross-Device DMP Persona Store
• Social Sharing Software & Web Analytics – Tr.im and Addnow
• Rich Mobile Analytics – Unify Analytics
• Push Messaging & iBeacon Marketing – Unify Enterprise
• Email Marketing and Automation – Deliver.me
• Social Media Management – Reach.me

All of these enterprise software tools will be available at no cost, allowing the marketer to aggregate data in real-time across a multi-channel DSP and save millions of dollars annually. Data and Delivery should never be bifurcated. Software should automate the process and allow a holistic experience where data can be used to target a customer across the four stages of the customer funnel: awareness, interest, desire, and action.

Gravity4 also announces their new President, Wayne Powers, and the establishment of their New York office. Wayne comes to Gravity4 from his role as President and Group Publisher at Parade Media Group where he oversaw advertising sales, marketing and technology. He led the transition that moved the company's offerings from print to mobile. Previously, Wayne was SVP of North American Sales at Yahoo where he was responsible for returning Yahoo to growth in North America. Before joining Yahoo, Powers spent 12 years at the Time Inc. division of Time Warner, leaving as President of the Time Inc. Media Group.

"I am excited to partner with Wayne," said Gurbaksh Chahal, Gravity4 CEO. "Wayne is a proven leader and innovator, with a tremendous background in the advertising industry. Wayne will be a valuable asset to the Gravity4 vision as we plan to disrupt both the advertising and the software industries simultaneously. With Wayne on board, we will be successful in ushering in a new era of transparency, control and power for CMOs." "I'm excited to be joining Gravity4 as we launch this truly innovative suite of solutions to our advertising and agency partners," said Wayne.

Gravity4 is also announcing Chris Negron, VP of Sales who will be opening their Chicago office. Chris comes to Gravity4 from ShareThis and previously, Zynga and Pandora where he helped build strong sales teams in high-growth environments.

These software acquisitions were part of the Company's long-term strategy to consolidate and unify multiple marketing solutions into an integrated marketing stack with full cross-channel, cross-capability delivery.

The Gravity4 demand side platform (DSP) accesses 50 billion impressions a day across all major worldwide exchanges and automates media buying across social, web, mobile and video. It's high frequency bidding algorithms ensure the highest yield, performance and targeting precision with minimal need for manual ad operations. The Company offers its services both on a managed and self-serve platform environment.

About Gravity4                                             

Gravity4 is the world's first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been a core ingredient in all of the technology it has brought to the marketplace. The Company's goal from day one has been to simplify marketing by humanizing all of its fundamental components. Gravity4 offers a full software stack that integrates social, web, email, CRM and mobile that allows marketers to save millions of dollars annually and automate their marketing across all consumer touch points.

Gravity4 is headquartered in San Francisco with offices in Chicago, New York, and Wroclaw.

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SOURCE Gravity4