Gravity4 announces its 7th acquisition, Triggit; Adding Dynamic Remarketing and Programmatic Native into its Marketing Platform

SAN FRANCISCO, March 20, 2015 /PRNewswire/ -- Gravity4, the world's first High-Frequency Marketing OS, announced the acquisition of Triggit, Inc. Triggit is one of the market leaders in dynamic retargeting and is one of the few companies with a dedicated seat on the Facebook Ad Exchange (FBX). Triggit will be seamlessly integrated within Gravity4's existing DSP & DMP Stacks. This marks Gravity4's seventh acquisition since it launched in July 2014.

Triggit, a 10-year-old venture-backed company, became a pioneer in the dynamic ad retargeting space. The Company is based in San Francisco and has a presence in Brazil. As part of the acquisition, Gravity4 will be welcoming Triggit into its offices in San Francisco and Sao Paulo, Brazil.

"We are proud to announce our seventh acquisition and welcome Triggit to the Gravity4 family. This adds a unique offering to our product suite, allowing us to enter various additional verticals, including travel and e-commerce, and introduce native programmatic advertising to the marketplace. We are also thrilled to have one of the few direct seats on the Facebook Ad Exchange, and look forward in continuing our investment on one of the most powerful supply sources today, Facebook." – said, Gurbaksh Chahal, Chairman and CEO of Gravity4.

Triggit has created a highly intuitive-rich UI/UX agency-workflow management interface and self-serve social retargeting platform for agencies. A few of its most prominent features include dynamic product ad creation, retargeting, a cross-device audience suite, mobile-conversion tracking, and a simple, yet automated self-service platform.

"We are huge supporters of Gravity4's greater vision in driving automation across a $100 billion advertising industry by integrating key assets into a singular self-serve platform. By adding Triggit's dynamic retargeting abilities, it will allow Gravity4 to extend their capabilities across various new verticals. This is a huge win for both companies." – said, Santo Politi, Board Member, Investor of Triggit & General Partner at Spark Capital.

"As President of Gravity4, I am very excited about adding Triggit and their employees to be part of our greater vision. This acquisition will help accelerate our product offerings, as we work towards becoming the first advertising software company to target over $100 million in global revenue, in our first operational year." – said, Wayne Powers, President of Gravity4.

"Triggit has been an indispensable partner for us to develop new retargeting strategies and drive sales through precision targeting within Facebook. With an excellent conversion rate and speed in solving problems, Triggit stands out in the market. We are excited to see what the next technological innovation to come in this new phase." – said, Thomas Benite - Head of Social, Retargeting and Comparison of Dafiti, LatAm's largest online fashion retailer and part of the Global Fashion Group of Rocket Internet.

About Gravity4 

Gravity4 is the world's first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology it has brought to the marketplace. 

From day one, the Company's goal has been to simplify marketing by humanizing the fundamental components behind it. Gravity4 offers a full suite of enterprise apps aggregating social, web, email, mobile, CRM and location data for free. This allows marketers to save millions of dollars annually and enhance automation across all consumer touch-points.

Gravity4 is a global software advertising company headquartered in San Francisco, CA with offices in Chicago, New York, Bermuda, Dublin, Sao Paulo and Istanbul. 

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SOURCE Gravity4

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