Great American Media's Bill Abbott Touts the Future of Values-Driven Entertainment at NRB 2025

GRAPEVINE, Texas, Feb. 28, 2025 /PRNewswire/ -- Bill Abbott, President & CEO of Great American Media, joined industry leaders at the NRB 2025 International Christian Media Convention in Grapevine, Texas, as a featured panelist in the Vision for the Future of Values-Driven Media forum.

The discussion explored the rapid expansion of values-driven content, the increasing demand for faith- and family-focused storytelling, and how media leaders are shaping the industry's future.

Moderated by Adele Malpass, President of the Daily Caller News Foundation, the panel featured insights from Raymond Arroyo (Fox News), Cheryl Chumley (The Washington Times), and Yurisan Cordero (TelevisaUnivision). Together, they examined the evolving media landscape and the growing audience demand for uplifting, values-based entertainment.

Faith, Family, and the Future of Media

"The demand for storytelling that uplifts, inspires, and reflects the principles audiences cherish has never been stronger," said Abbott. "At Great American Media, we've built a thriving network by remaining steadfast in our commitment to faith, family, and country—offering content that resonates deeply with viewers seeking alternatives to mainstream entertainment."

Abbott highlighted the unprecedented success of Christmas programming, a genre he reinvigorated for TV—first at Fox, then at Hallmark, and now at Great American Media—as an example of uplifting entertainment that attracts audiences. He noted that while many networks face declining viewership, Great American Family, the company's linear cable network, has experienced significant audience growth by delivering meaningful, heartwarming stories year-round. In Q4 2024, Great American Family was the only network in its peer group to see household audience growth, according to Nielsen.

That momentum has continued into 2025, Abbott said, citing the success of County Rescue, which premiered its second season this week as part of Great American Family's "Faith & Family Sundays" programming event. "Faith & Family Sundays" features 30 consecutive weeks of new episodes from the network's original series, bringing faith and family together through compelling storytelling. Other series in the lineup include When Hope Calls and Vindication (Season 4).

"Our audience tunes in expecting to be uplifted and inspired," Abbott said. "Other networks may shock and surprise, but we provide entertainment without compromise—delivering high-quality storytelling that aligns with our values."

Faith-Based Media in the Digital Age

The panel also discussed the influence of digital media and Big Tech on faith-based entertainment, addressing issues such as censorship and content moderation as audiences shift from traditional cable to digital platforms.

Abbott emphasized that digital platforms are breaking down barriers, making values-driven content more accessible than ever. However, he urged technology providers to apply fair and consistent standards to faith-based content. "Free speech is free speech," he said.

As part of its digital expansion, Great American Media has grown its streaming footprint through Great American Pure Flix, a premier faith and family streaming platform.

"The technology of storytelling has evolved, but the need for faith-affirming narratives remains constant," Abbott concluded. "As long as audiences continue seeking these stories, we'll be here to tell them."

ABOUT GREAT AMERICAN MEDIA

Great American Media is home to a family-friendly portfolio of brands, including Great American Family, Great American Pure Flix, and Great American Faith & Living.

• Great American Family is the flagship linear TV network, featuring original Christmas movies, rom-coms, and classic series that celebrate faith, family, and country.
• Great American Pure Flix is a leading faith and family streaming service that inspires, uplifts, and entertains with content you can confidently stream with the entire family.
• Great American Faith & Living is an unscripted companion network to Great American Family, celebrating faith, family, and country every day and every season.
• Great American Adventures and Pure Flix TV are FAST channels (free ad-supported streaming TV) that further expand the company's reach.

Great American Media was established in June 2021 by Bill Abbott and a group of U.S.-based family offices and merged with SONY Television's Pure Flix in 2023.  

MEDIA CONTACTS:

Pam Slay
Network Program Publicity & Talent Relations
818.415.3784
 [email protected] 
 [email protected]

SOURCE Great American Family