NEW YORK, April 28, 2014 /PRNewswire/ -- Greater Than One, an independent, fully integrated branding and digital communications company, won the 2014 Vision Award at the 25th Annual Med Ad News Manny Awards Ceremony, held at Chelsea Piers in New York City on April 24, 2014.
The Vision Award is given by the Med Ad News editorial staff for the idea, concept, or initiative launched in the previous year that best exemplifies the healthcare communications agency of the future, holds the greatest potential to transform the industry in a positive way, and represents the most interesting and insightful step forward of the year.
Greater Than One received the Vision Award for GTO LifeLine, an innovative interactive visual format for patient education.
GTO LifeLine combines a predictive modeling protocol created at GTO Labs with the BioDigital Human™, an interactive Web-based platform that brings to life human anatomy and health conditions in a virtual 3-D body. GTO LifeLine is currently being piloted in the Limb Preservation Unit at Novant Health, a hospital network in North Carolina. For patients with diabetes in the Novant Health system, GTO LifeLine is delivering high-impact health education that motivates them to adopt new behavior, empowers them to better manage their health, and helps them avoid long-term consequences of diabetes such as limb amputations. GTO LifeLine holds the potential to improve patients' health outcomes and reduce the burden of healthcare costs across the board—from patients to insurers.
Elizabeth Izard Apelles, CEO at Greater Than One, accepted the Vision Award on behalf of the agency. Apelles remarked that "GTO LifeLine is moving the horizon of patient education and empowerment, and by improving long-term health outcomes, it will fulfill the vision of the Affordable Care Act."
About Greater Than One Headquartered in New York City with offices in San Francisco and Madrid, Greater Than One is a privately held company with 120 full-time employees.
Greater Than One is the lead agency for the future—born digital but bred to see the big picture. For innovative companies in complex industries Greater Than One provides integrated solutions that empower brands, drive sales, and change lives.