Greater Than One's Apelles to Speak at UN Congress

NEW YORK, March 10, 2014 /PRNewswire/ -- Elizabeth Apelles, Founder and CEO of Greater Than One, Inc., will be speaking at the United Nations' 58th Congress on the Status of Women (CSW) today, in a session titled "Connecting Technology to Healthcare." Greater Than One (GTO) is a leading full-service digital communications company with a majority of its clients in pharma and healthcare. Apelles has been invited to speak about the importance of technology for global initiatives of NGOs, for partnerships between NGOs and government agencies, and to describe current technologies at GTO. Her speech will focus on GTO's partnership with Novant Health which aims to improve the lives of diabetes patients using the SXSW Innovation Award-winning BioDigital Human™, a cloud-based platform that essentially does for the human body what Google Earth does for mapping. GTO and Novant plan to capitalize on their deep understanding of patient needs and challenges to increase limb preservation rates through innovative, interactive technology. Apelles sees numerous examples of similar technologies directly impacting third-world communities as well, particularly in regions where manpower is limited and technology can bridge the gap in giving proper health education to those in need. As the female CEO of an independent digital company with a 14-year history in the healthcare space, Elizabeth is deeply honored to participate in this vital global conversation.

Media Contacts:
Elizabeth Apelles
CEO, Greater Than One
[email protected] 
(212) 252-9332

SOURCE Greater Than One