Green Builder Media Promotes Four Resources on Housing's Changing Priorities

New webinar, energy and resiliency research, and affordability data connect market signals with practical opportunities for the building industry.

LAKE CITY, Colo., Nov. 5, 2026 /PRNewswire/ -- Green Builder Media has four resources to help builders and housing professionals understand changing market demand and respond with practical solutions, from geothermal and energy independence to resilience and affordability.

On Nov. 10 at 2 p.m. ET, Green Builder Media will host "Geothermal at Scale: A Smart Pathway to High-Performance Homes" with Dandelion Energy's Wyatt Roberts, head of new construction, and Lucas Coplon, director of enterprise sales, along with Cy Kilbourn, co-founder and vice president of engineering at Ekotrope. The webinar will explore integrating geothermal into production workflows, using energy modeling and incentives, and reducing upfront barriers. Register here.

The 2026 COGNITION Energy Insights Report tracks consumer and builder attitudes from 2024 to 2026. It examines demand for all-electric homes, renewables, battery storage, and self-sufficiency, as well as which energy features buyers may value at a premium. Get all the data you need to understand this market.

In A Growing Resiliency Economy: Addressing Upfront Cost Challenges, COGNITION Smart Data finds homeowners increasingly want homes that protect families, reduce long-term costs, and provide peace of mind. The report explores buyer expectations, insurance incentives, and ways to address upfront cost barriers.

COGNITION Smart Data affordability research points to a price gap in today's home buying market: More than 53% of prospective buyers say their realistic buying range is $400,000 or less, compared with a $417,500 median existing-home price. More than one-fifth say they cannot afford a home priced above $200,000, according to the survey.

Sign up for a COGNITION Smart Data portal demo to explore how COGNITION can give you a competitive edge in the housing market or visit the website for more information.

About Green Builder Media
Green Builder Media is a North American media company focused on sustainable building. Through content, events, demonstration projects and COGNITION Smart Data, it provides market intelligence to help the housing industry innovate.

SOURCE Green Builder Media, LLC