GreenRoad Founder Wins Connected World Magazine's 2010 Innovation Award

REDWOOD SHORES, Calif., July 12 /PRNewswire/ -- Hod Fleishman, co-founder of GreenRoad, the world's leader in driver safety and efficiency, received the M2M Pioneers award and was recognized as one of the "10 innovators" of 2010 by Connected World magazine. The M2M Pioneers award, presented annually by Connected World, honor 10 individuals for their leadership in advancing M2M solutions, both within their organizations and around the world.

"I am honored to be recognized by Connected World and share this award with such accomplished and distinguished leaders," said Fleishman, Co-Founder and Chief of Safety at GreenRoad.  "At GreenRoad, we are committed to empowering drivers to be safer and more fuel efficient something that would not be possible without M2M technology."

The winners of the 2010 M2M Pioneers award are all recognized leaders in their field, such as, Jeffrey Bezos, President & CEO, Amazon.com; Donald Spence, CEO, Philips Home Healthcare Solutions; Warwick Stirling, Global Director of Energy and Sustainability, Whirlpool; Doug VanDagens, Director of Connected Service Solutions, Ford Motor Co, among others.

"Connected devices are the future, and the M2M Pioneers this year are proving it.  Whether it's in energy, healthcare, automotive, or many other industries, machine-to-machine technology is providing our world with incredible solutions," said Peggy Smedley, editorial director, Connected World magazine.  "And this is just the beginning.  I congratulate the 10 winners for the determination with which they have met their challenges, and the inventiveness they have harnessed to solve them."

Ofer Raz and Hod Fleishman founded GreenRoad after nearly being run off the road by a reckless driver.  The two aspired to create a technology that could both accurately calculate the risk of driving maneuvers as well as provide feedback to the driver so he/she can improve performance.  Today, GreenRoad's solution is deployed with more than 80 commercial fleets worldwide and GreenRoad's systems have logged over 16 million vehicle trips.

Fleets that implement the GreenRoad service typically reduce crash costs by an average of 50 percent and reduce fuel usage and carbon emissions by up to 10 percent, in addition to lowering vehicle maintenance costs.

About Connected World

Connected World magazine is the advisor to professionals who are making decisions about connectivity, innovation, technology, and collaboration. This is a shift in business to a networked, collaborative exchange of M2M communications, goods, and services.  Connected World seeks to maintain a consistent authorial voice that covers everything a reader needs to know when it comes to innovation.  It also seeks to be informative, yet fun for the inspired, driven, and the influential. www.connectedworldmag.com

About GreenRoad

GreenRoad delivers the future of driving: smarter, safer and more fuel efficient.  We offer the industry's most sophisticated, customizable technology solutions and services to maximize driving safety and efficiency, generating immediate cost savings.  GreenRoad 360™ provides real-time feedback integrated with comprehensive online visibility.  We engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance.  The company is headquartered in Redwood Shores, California, with offices throughout the US and UK, and Israel.  Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital, DAG Ventures and Generation Investment Management LLP.  For more information, visit www.greenroad.com.

SOURCE GreenRoad