SANTA MONICA, Calif., April 21, 2016 /PRNewswire/ -- Veggie Grill, the leading fast-casual restaurant concept known for celebrating the vegetable in innovative ways, today announced that Greg Dollarhyde, its current Chief Energizing Officer, will be retiring from that job and Steve Heeley, the company's Chief Operating Officer will be promoted to President and CEO effective May 2. Dollarhyde will remain on the company's board of directors, and Heeley will be added to the board.
Commenting on the leadership evolution, Dollarhyde said, "My work as CEO is substantially complete. It's been a great pleasure to lead the Veggie Grill team over the last five years, as we introduced sales-building and craveable food innovations that are continuing to drive positive comp sales and improving cash flow. We have also built a new brand platform, a new look and design feel, a robust real estate development model, and a strong operating team."
"With this accomplished, I'm excited to hand the wheelhouse over to our COO, Steve Heeley. I have known and worked with Steve since 1999 and he is a consummate leader and a knowledgeable veteran of our industry," Dollarhyde added.
Accepting the promotion, Heeley said "I am thrilled about the opportunity to lead Veggie Grill as we continue to grow our groundbreaking brand and bring our creative, innovative veggie-centric food to fans in new markets."
Prior to Veggie Grill, Heeley was President and CEO of Earl of Sandwich, LLC, a high-volume fast casual sandwich brand, and before that COO of Au Bon Pain café bakery, both headquartered on the East Coast.
About Veggie Grill
Veggie Grill, headquartered in Santa Monica, California, is a premium fast-casual restaurant chain that celebrates the veggie by offering a variety of hot sandwiches and burgers, entree salads, bowls, shareable sides, organic teas and house made desserts prepared with wholesome vegetables, fruits, grains and nuts. Craft beer and wine are available in most locations as well as kids' meals. Veggie Grill currently has 29 locations along the West Coast with additional locations opening soon. More information and the full menu are available at www.veggiegrill.com.
Heeley's bio is located at www.veggiegrill.com/leadership/.
SOURCE Veggie Grill