LOS ANGELES, March 7, 2012 /PRNewswire/ -- CODA Holdings, a leading developer of all-electric vehicles and advanced battery systems, today announced automotive industry veteran Gregory Adams as its vice president of marketing and product planning. Reporting to Thomas Hausch, senior vice president of sales, marketing, and aftersales, Adams oversees all aspects of advertising, brand marketing, product management, and retail marketing.
"Gregory Adams is a welcome addition to the CODA executive team and our marketing organization," said Hausch. "Greg brings more than twenty years of automotive experience to CODA that spans nearly every facet of automotive marketing experience, including EVs. He will be a vital asset as we bring the 2012 CODA sedan to market. His commitment to EVs is a perfect fit for our mission of putting an EV in every garage."
Adams hails from Mitsubishi Motors North America, where he launched Mitsubishi's North American version of its first 100 percent electric vehicle, the "i". Prior to serving as Mitsubishi Motors North America's vice president of marketing and product planning, Adams gained deep international operational experience by holding key roles for various OEMs – including Ferrari, Ford, DaimlerChrysler, and Nissan – in China and Japan. Adams holds a masters in international business studies from the University of South Carolina and a bachelor of arts in economics from the University of Richmond.
"It's an exciting time to join the CODA team and work with a group of technology pioneers behind a true revolution in the industry," said Adams. "With the launch of the 2012 CODA sedan, I'm eager to build upon CODA's momentum and help support car buyers understand and embrace the benefits to all-electric transportation."
About CODA Holdings Headquartered in Los Angeles, CODA Holdings is a leading developer of advanced Lithium-ion power battery systems comprised of three key business lines: CODA Automotive, CODA EV Propulsion Systems and CODA Energy. Together with its JV partner and business alliances, CODA is working to reduce dependence on fossil fuels and leading the way to a cleaner future through its electric vehicles and stationary energy storage products. The first consumer product available will be a zero emission four-door, five-passenger EV sedan with a full-size trunk that is designed to meet American drivers' daily transportation needs. For more information on the CODA sedan, visit www.codaautomotive.com.