Grey Global Utilizes Enswers' Automatic Content Recognition Technology for New Interactive Ad Campaign

Jan 08, 2014, 09:15 ET from Enswers Inc.

SEOUL, South Korea, and BARCELONA, Spain, Jan. 8, 2014 /PRNewswire/ -- Enswers Inc., the most comprehensive provider of Automatic Content Recognition (ACR) technology, worked with Grey Group, a global advertising agency, to launch a new interactive ad campaign throughout Spain.

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Grey utilized Enswers' audio and image recognition technologies in its latest interactive ad campaign for one of the largest insurance and financial services providers in the world. The "If I Retire Today" campaign combines various traditional advertising methods with social media and audience participation to add a fun and rewarding element to an otherwise ordinary message about planning for the future.

Enswers' ACR technology synchronizes the campaign's companion app "Vive el reto" with on-air and print advertisements, allowing the ads to trigger complementary advertising content. The app serves as a place for the audience to interact not only with the campaign but also with other users and participate in challenges that require searching and capturing the ads on television, radio, billboards and newspapers. Those who successfully complete each mission are rewarded with points they can collect to win prizes. The app also allows users to access the campaign's microsite where they can learn more about the various pension packages and easily contact an agent for more information.

"Our ACR technology enables fast and accurate identification between the interactive app and the ads, which opens up new opportunities for Grey and its clients to extend their marketing message," said JP Lee, Chief Strategy Officer of Enswers. "Such interactive campaign will incentivize consumers to actively seek ads, thereby maximizing brand exposure and campaign reach."

Enswers' ACR technology enables the cameras and microphones on smart devices to bring audiovisual content to life by unlocking rich content and brand stories, which can, in turn, power interactive advertising, second screen service, social TV, and more.

About Enswers:
Founded in 2007, Enswers is one of today's leading providers of Automatic Content Recognition (ACR) technology. By combining optimized fingerprinting and large-scale clustering technology, Enswers ensures the most scalable, efficient, and reliable content recognition solution. Enswers has developed the most comprehensive content recognition solution available today, which enables cameras and microphones on smart devices to recognize and interact with audio, image and video content. For more information about Enswers, please visit www.enswers.net

If you would like more information, please contact Sarah Shim at +82-70-8633-3357 or email Sarah at sarah.hk.shim@enswer.net

SOURCE Enswers Inc.



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