GREY GOOSE® Vodka Serves Up Summer In Its Sixth Year As Promotional Partner Of The 2012 US Open Tennis Championships
Super-premium vodka leader commemorates its signature Honey Deuce cocktail; Introduces the Cherry Noir Cherry Slice
Larger-than-life cherry-filled cup installation celebrates the recent launch of GREY GOOSE® Cherry Noir Flavored Vodka
27 Aug, 2012, 06:00 ET
CORAL GABLES, Fla., Aug. 27, 2012 /PRNewswire/ -- GREY GOOSE® vodka has announced its return as a proud promotional partner for the 2012 US Open Tennis Championships held at the USTA Billie Jean King National Tennis Center in Flushing Meadows, Queens. This marks the sixth consecutive year of its longstanding partnership and the return of the fan favorite GREY GOOSE Honey Deuce cocktail, which will be available for purchase in commemorative souvenir cups listing past US Open champions at the main GREY GOOSE bar and select GREY GOOSE carts stationed throughout the tournament grounds.
For the first time during its reign at the US Open, GREY GOOSE will serve another signature tournament tipple: The GREY GOOSE Cherry Noir Cherry Slice. In celebration of Cherry Noir, the newest flavor to launch from GREY GOOSE in more than five years, GREY GOOSE has also commissioned an eight-foot tall cup filled with cherries to be stationed right at the Open entrance, a nod to the black cherries from the French Basque Country with which the product is made. Guests (21+) attending the US Open will have the opportunity to guess the number of cherries in the cup and win an exclusive GREY GOOSE VIP prize package including tickets to the 2013 Men's Finals.
"We are proud supporters of the US Open Tennis Championships and thrilled to be such an integral part of the entertainment surrounding the tournament," said Michelle D. Beauchamp, GREY GOOSE Brand Director. "We're looking forward to providing spectators and enthusiasts with the signature Honey Deuce cocktail they expect from us each year, and we anticipate the Cherry Slice to become a new fan favorite."
GREY GOOSE also recognizes the millions of at-home spectators cheering from the sidelines and has provided easy-to-make recipes to enjoy offsite:
GREY GOOSE® Honey Deuce Pitcher
16 parts GREY GOOSE Original Vodka
32 parts freshly squeezed lemonade
8 parts Chambord® or premium raspberry liqueur
Honeydew melon balls
Add lemonade, GREY GOOSE Original Vodka and Chambord to a large pitcher filled with crushed ice and stir well. Pour into highball glasses filled with ice and garnish with melon balls. Serves 9.
(Photo: http://photos.prnewswire.com/prnh/20120827/NY62989-b )
GREY GOOSE® Cherry Noir Cherry Slice:
2 parts GREY GOOSE Cherry Noir Flavored Vodka
3/4 part fresh-squeezed lemon juice
3/4 part simple syrup
Add GREY GOOSE Cherry Noir Flavored Vodka, fresh-squeezed lemon juice and simple syrup to a tall glass filled with ice, and top with club soda. Stir gently, and present with a cherry.
(Photo: http://photos.prnewswire.com/prnh/20120827/NY62989-a )
About The USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page facebook.com/usta or follow @usta on Twitter.
About GREY GOOSE® Vodka and Flavored Vodkas
Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the 80 proof super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across majestic mountains. Each bottle is sealed with a stopper and an elegant foil closure. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE Cherry Noir, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron Flavored Vodkas.
GREY GOOSE® Vodka and Flavored Vodkas
©2012 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS 40 % ALC. BY VOL.- DISTILLED FROM GRAIN.
SOURCE GREY GOOSE(R) Vodka
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