Jun 09, 2015, 11:00 ET
MENLO PARK, Calif., June 9, 2015 /PRNewswire/ -- Grid Dynamics, a leading provider of scalable eCommerce technology solutions, announced today a new version of the Omnichannel Grocery Platform--an extension of hybris, an SAP company, that helps grocers create an integrated, personalized user experience across all channels. The Grid Dynamics solution helps grocers transition their business model from a purely physical model to an integrated omnichannel model across store, on mobile devices and online.
Consumers are increasing their demand for an omnichannel experience to the grocery space. Trends like access to product information and coupons via mobile devices, in-store pickup or delivery and item availability across channels means grocers are updating technology to meet the increased consumer needs.
"The grocery segment is expanding rapidly and grocers are adapting to modern retail trends," said Leonard Livschitz, CEO, Grid Dynamics. "Not only do consumers benefit from an omnichannel shopping experience, grocers benefit by having a better view of their customers and can better target marketing efforts for improved conversion at lower cost."
The Omnichannel Grocery Platform now supports the latest version, hybris 5.5. There is a new responsive web user interface (UI) that allows consumers to have a consistent shopping experience across all devices and form factors such as desktop/laptop, tablets and mobile. Improved shopping lists and shopping cart features make it easier for shoppers to maintain multiple lists and to more easily check out. Grid Dynamics has also added functionality so that consumers can buy products by either weight or item counts which is configurable by the grocery merchandiser. Finally, a number of grocery-specific back-office features were implemented on top of hybris cockpits which allow merchandisers to better manage recipes, product information, store level prices and promotions, products sold by weight and more.
Grid Dynamics will be demonstrating the Omnichannel Grocery Platform at the FMI Connect conference in Chicago from June 8-11, 2015. Visit booth 2143 to learn more.
About Grid Dynamics
Grid Dynamics is a leading provider of open, scalable, next-generation commerce technology solutions for Tier 1 retail. Grid Dynamics has in-depth expertise in commerce technologies and wide involvement in the open source community. Great companies, partnered with Grid Dynamics, gain a sustainable business advantage by implementing and managing solutions in the areas of omnichannel platforms, product search and personalization, and continuous delivery. To learn more about Grid Dynamics, find us at www.griddynamics.com or by following us on Twitter @GridDynamics.
CONTACT: Crystal Black, Grid Dynamics, +1 650-422-2810, [email protected]
hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world's leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestle, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite, hybris Marketing and hybris Billing sit right at the heart of SAP's customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.
Logo - http://photos.prnewswire.com/prnh/20140224/CL69973LOGO
SOURCE Grid Dynamics
Share this article