Group 1 Automotive Continues Nationwide Brand Alignment with Cadillac Duluth

Former Hennessy Cadillac is among the dealerships now operating under Group 1's ownership

ATLANTA, Nov. 11, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today announced that Cadillac Duluth, formerly Hennessy Cadillac, is now part of the Group 1 network, following the company's acquisition of Hennessy Automobile Companies' Atlanta-market dealerships, which closed Oct. 19, 2026.

The renamed store keeps the same showroom, service bays, and sales team customers already know, now with a direct line to Group 1's national resources.

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

In keeping with Cadillac's dealer naming standards, the store will operate as Cadillac Duluth rather than carrying the Group 1 name on the building. Ownership is changing; staffing, product offerings, and day-to-day operations are not.

Group 1's purchase of the dealership adds a Gwinnett County luxury rooftop to its Southeast footprint, pairing Cadillac's domestic-luxury lineup with the operational standards Group 1 applies across its dealer network.

"Cadillac's lineup has changed a lot over the past few years, and this is one more step in that evolution for us," said Gerry Martel, General Manager of Cadillac Duluth. "Our customers can expect the same walkthrough and the same follow-up calls, and now a parent company that can back bigger investments in this store."

Cadillac Duluth continues to serve customers from its existing location at 3377 Satellite Blvd., Duluth, GA 30096, supporting customers in Gwinnett County with new Cadillac vehicles, pre-owned vehicles, certified service, parts, and maintenance support.

The dealership's team remains in place as the location becomes part of Group 1's broader retail network.

Frequently Asked Questions

Why did Hennessy Cadillac change its name to Cadillac Duluth?

Hennessy Cadillac became Cadillac Duluth as part of Group 1 Automotive's effort to create a clearer, more consistent naming structure following its acquisition of Hennessy Automobile Companies. The new name reflects the dealership's connection to Group 1 while continuing to serve customers in Gwinnett County. As part of the Group 1 network, which includes 256 dealerships offering 38 vehicle brands, the dealership connects customers to new and pre-owned sales, financing, service, parts, and collision support.

Is Cadillac considered a luxury brand?

Yes. Cadillac is General Motors' luxury division, known for full-size and crossover SUVs, sedans, and an expanding lineup of electric vehicles positioned to compete with other premium and luxury automakers.

What should shoppers know about financing a luxury vehicle?

Luxury vehicle financing follows the same fundamentals as other auto loans, including credit history, income, debt-to-income ratio, and down payment, though loan amounts are typically larger and lease programs are common in the segment.

What are the benefits of a certified pre-owned Cadillac?

Certified pre-owned (CPO) Cadillac vehicles generally undergo a multi-point factory inspection and reconditioning process and include limited warranty coverage beyond a standard used vehicle, along with roadside assistance in most cases.

How can shoppers find a specific model or trim in stock?

Most dealership websites offer searchable live inventory filtered by model, trim, color, and features, and many allow shoppers to request a locate from other stores in the dealer network.

About Group 1 Automotive, Inc.

Group 1 owns and operates 256 automotive dealerships, 319 franchises, and 33 collision centers in the United States and the United Kingdom that offer 38 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service contracts; provides automotive maintenance and repair services; and sells vehicle parts.

Media Contact
Kimberly Barta
Head of Marketing, Brand and Communications, Group 1 Automotive, Inc.
[email protected]
503-539-0756

SOURCE Group 1 Automotive, Inc.