Group 1 Automotive Continues Nationwide Brand Alignment with Jaguar Land Rover Buckhead

Former Jaguar Buckhead and Land Rover Buckhead is among the dealerships now operating under Group 1's ownership

ATLANTA, Nov. 11, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., announced that Jaguar Land Rover Buckhead, formerly Jaguar Buckhead and Land Rover Buckhead, is now part of the Group 1 network, following the company's acquisition of Hennessy Automobile Companies' Atlanta-market dealerships, which closed Oct. 19, 2026.

The Piedmont Road store has long sold both Jaguar and Land Rover vehicles under separate dealer names at the same address; the combined Jaguar Land Rover Buckhead name reflects how the store has actually operated for some time.

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

In keeping with Jaguar and Land Rover's dealer naming standards, the Buckhead store will operate under both brand names together rather than the Group 1 name. The transaction changes who owns the dealership, not its staffing, product lineup, or daily operations.

Group 1's purchase brings one of Atlanta's more established British-marque stores into its network, adding to the company's growing cluster of Atlanta-area luxury dealerships.

"Running Jaguar and Land Rover out of the same Buckhead showroom takes a level of polish our customers have come to expect," said Lee Thibodeau, General Manager of Jaguar Land Rover Buckhead. "Group 1 isn't rewriting that playbook. It's giving us a deeper bench to run it with."

Jaguar Land Rover Buckhead continues to serve customers from its existing location at 3040 Piedmont Road NE, Atlanta, GA 30305, supporting customers throughout the Buckhead area with new Jaguar and Land Rover vehicles, pre-owned vehicles, certified service, parts, and maintenance support.

The dealership's team remains in place as the location becomes part of Group 1's broader retail network.

Frequently Asked Questions

Why did Jaguar Buckhead and Land Rover Buckhead change its name to Jaguar Land Rover Buckhead?

Jaguar Buckhead and Land Rover Buckhead became Jaguar Land Rover Buckhead as part of Group 1 Automotive's effort to create a clearer, more consistent naming structure following its acquisition of Hennessy Automobile Companies. The new name reflects the dealership's connection to Group 1 while continuing to serve customers in the Buckhead area. As part of the Group 1 network, which includes 256 dealerships offering 38 vehicle brands, the dealership connects customers to new and pre-owned sales, financing, service, parts, and collision support.

What's the difference between Land Rover and Range Rover?

Range Rover is not a separate automaker; it is a model line within the Land Rover brand. Land Rover's current lineup spans several families, including Range Rover, Range Rover Sport, Discovery, and Defender, each built for a different mix of luxury and off-road capability.

What's the difference between the Jaguar E-PACE and F-PACE?

The E-PACE is Jaguar's compact SUV, built on a smaller footprint with a tighter turning radius for urban driving, while the F-PACE is the larger, mid-size SUV with more cargo and passenger space. Shoppers often choose between the two based on size needs and budget.

Does Jaguar still offer hybrid or sedan models?

Jaguar's lineup has shifted in recent years as the brand transitions toward an all-electric future, so sedan and hybrid availability can vary by model year. Shoppers interested in a specific body style or powertrain should check current inventory with the sales team.

What are the benefits of a certified pre-owned Jaguar or Land Rover?

Certified pre-owned (CPO) vehicles from Jaguar and Land Rover undergo manufacturer-backed inspection and reconditioning and include extended warranty coverage, with specific terms varying by model year and program.

About Group 1 Automotive, Inc.

Group 1 owns and operates 256 automotive dealerships, 319 franchises, and 33 collision centers in the United States and the United Kingdom that offer 38 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service contracts; provides automotive maintenance and repair services; and sells vehicle parts.

Media Contact

Kimberly Barta
Head of Marketing, Brand and Communications, Group 1 Automotive, Inc.
[email protected]
503-539-0756

SOURCE Group 1 Automotive, Inc.