Groupe Biscuits Leclerc Inc. acquires California's Go Pure Foods brand

SAINT-AUGUSTIN-DE-DESMAURES, QC, Dec. 5, 2011 /PRNewswire/ - Groupe Biscuits Leclerc Inc. is pleased to announce the acquisition of the Ancient Grain Bar general concept from Go Pure Foods together with the equipment required to manufacture the bars. Go Pure Foods is located in Fresno, California.

"This acquisition fits our business vision and national brand future development strategy," says Denis Leclerc, president of Group Biscuits Leclerc. "It's a concept that opens our lineup to new products based on natural ingredients such as fruits, vegetables, and grains."

By acquiring a brand made with natural ingredients, Groupe Biscuits Leclerc strengthens its brand portfolio in the nutritional bar segment. Go Pure Foods has growth potential and will accelerate Biscuit Leclerc's development while building on its reputation as an innovator.

"Go Pure Foods has know-how of the highest order," says Mr. Leclerc. "We want to go the extra mile in developing the products that our customers—who are more and more aware of the importance of healthy eating and how it affects their well-being—are really looking for."

Equipment acquired in the transaction will be installed in two Biscuit Leclerc factories—the Kingsport, Tennessee facility for the fruit-based bar segment and one of the St-Augustin-de-Desmaures factories near Quebec City for the ancient grain bars.

Groupe Biscuits Leclerc was founded in 1905 by François Leclerc and has grown remarkably in the last 20 years, boasting 5 ultramodern factories and more than 650 employees. It is headquartered in the François Leclerc industrial park in Saint-Augustin-de-Desmaures. Specializing in cookies and snack bars, the company exports to more than 20 countries. Leclerc is known as an innovative company attuned to the tastes and needs of informed customers who care about the food they eat and like to treat themselves to life's pleasures.

Enjoy the moments with Leclerc!

SOURCE Groupe Biscuits Leclerc Inc.