Groups360 Collaborates with Hyatt to Launch Instant Group Booking Solution for Meeting and Event Planners

Integration of Hyatt hotel properties into the GroupSync Marketplace will offer planners real-time rates and availability of rooms and meeting spaces, in addition to instant online booking capabilities in early 2026.

NASHVILLE, Tenn., Oct. 7, 2025 /PRNewswire/ -- Groups360, a leading provider of hotel booking and attendee management solutions for the groups and meetings market, today announced a definitive agreement with Hyatt to launch instant online booking capabilities for groups in early 2026, with the addition of Hyatt properties worldwide to the GroupSync Marketplace.

Through direct integration with Hyatt's systems, meeting organizers will gain real-time access to group room and meeting space rates and availability. This advancement streamlines the booking process, reducing reliance on traditional RFPs, and allows participating Hyatt properties to offer faster, more seamless service to meeting and event planners. As event professionals seek to provide immediate solutions that satisfy the diverse expectations of traveling groups, the Groups360 collaboration supports Hyatt with a significant advantage in an increasingly competitive group travel market.

"As one of the leaders in the hotel industry putting this technology into widespread practice, we are meeting event planners where they are in this evolving industry," said Steve Enselein, senior vice president of events, Hyatt. "We are demonstrating our commitment to their needs and to the success of their events by offering our Together by Hyatt platform. By offering instant group booking through GroupSync, we will equip planners with the instant insight and flexibility they need to tailor the ideal stay experience for each group."

By deploying live inventory and group rates within GroupSync Marketplace, Hyatt will save meeting and event organizers valuable time by allowing them to filter and search using real-time room rates and availability. Once a property is selected, the planner may instantly book guest rooms, event space or both, as well as food and beverage needs and audio-visual equipment - all in a single online transaction. For larger or more complex events, planners may still elect to send a traditional RFP through GroupSync's proprietary streamlined process.

"Hyatt is one of the world's most iconic hotel brands and has consistently demonstrated its dedication to group meeting and event planners and their guests," said Kemp Gallineau, CEO, Groups360. "The inclusion of Hyatt properties in GroupSync Marketplace will serve to meet the evolving needs of the group meeting and event market, while positively impacting the experience for all attendees and stakeholders."

Planners can already access select Hyatt properties in GroupSync for streamlined and easy to manage RFP submissions. Starting in early 2026, participating Hyatt properties will also unlock instant online booking, allowing planners to secure group rooms and meeting space in real time.

With the addition of Hyatt, meeting and event organizers will have more options for instant online booking on GroupSync across 32,000 cities worldwide, including the top 50 group travel destinations.

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Groups360 | Groups360 is reimagining group travel by delivering innovative solutions for organizers, meeting and event planners, and hoteliers. With GroupSync™, we're transforming the group booking model, turning a traditionally complex process into a streamlined, centralized experience for real-time inventory distribution and booking management. GroupSync bridges the gap between groups and hoteliers, enhancing control and visibility for all. What began as a solution for organizers to search, compare, and book accommodations has grown into a suite of products designed to bring people together and enhance both professional and life events. As the first travel platform to enable instant online bookings for groups at scale, Groups360 is committed to pushing boundaries and making visionary ideas reality. We are headquartered in Nashville, with regional teams in London and Singapore. Discover more at groups360.com.

Media Inquiries, contact:

Brett Raymond
Groups360
[email protected] 

Andrea Mane
ProVision Partners
402297@email4pr.com
Tel: + 1 407.716.9040

SOURCE Groups360