Grundfos Pumps' Day of Values: 17,000 People in 1,200 Workshops Worldwide Discuss Revitalized Corporate Values

OLATHE, Kan., June 20, 2011 /PRNewswire/ -- Today, the entire organization of the world's largest manufacturer of pumps and pump technology will participate in a daylong, "What Unites Us" event that will explore a set of six newly revitalized corporate values: Sustainable; Open and Trustworthy; Focused on People; Independent; Partnership; and Relentlessly Ambitious.

All 17,000 employees at Grundfos Pumps' operations worldwide will attend 1,200 workshops to discuss what these values mean and how they are being used. During the workshops, all employees will tell their own versions of the revitalized core values via text messages, photos and video uploads on a global value website.

Why revitalize? The world is changing and so is Grundfos, more rapidly than ever. It is therefore necessary to check the company values from time to time to make sure that they are relevant to the business and to the marketplace of today, according to Jes Munk Hansen, CEO of Grundfos in North America.

"A large part of the explanation why we have decided to revitalize our values now is that we have great ambitions for the future. We want to expand our company both geographically and into new areas of business. In this process, there is the risk of forgetting who we are. And we don't want that to happen."

The "old" value statements were written more than ten years ago when Grundfos was a smaller, less globalized company, notes Hansen. "A new generation of people have entered the company, seeing the company with new eyes, so we have to update the value statements to make sure that they are still relevant. We are not talking about new values, but we need to tune the values to match Grundfos of today.

"We need to be united in our values to have a strong profile in the market," says Hansen. "We need to be recognized as Grundfos everywhere we do business, so that customers and other business partners know what to expect from us."

To view the full press announcement regarding Grundfos' values day activities and to download a hi-res image, please use the following Weblink...

http://grundfos.oreilly-depalma.com/2011/values.shtml

SOURCE Grundfos