Grupo Attitude restructures its assets and consolidates its operations under a single brand: MZ"

MZ" ratifies its position as an innovative agency and leading consultant in business communication, reputation and value

Feb 26, 2016, 09:00 ET from MZ Group”

SAO PAULO, Feb. 26, 2016 /PRNewswire/ -- Grupo Attitude S.A. has restructured its assets with the migration of most of the partners of its investees to the holding company and the group's rebranding into the brand with the highest market recognition (in Brazil and abroad): MZ". All the current partners, leaders and senior consultants have remained with the company, which has been reorganized into five business units. MZ" is the leading consulting firm in business communications, reputation and value in Latin America, #4 in Asia and #7 in the world.

The last six years have been supported by the capitalization of Fundo de Investimentos Jardim Botânico (2009). In this new growth phase, MZ Consult (investor relations and technology) and LEAD (reputation, value and governance) joined forces with MVL/Attitude RP (public relations), Tino (PR, digital services and healthcare marketing), Digitale.XY2 and Pixit (digital, marketing and video solutions), as well as HCI and Illios (USA) and CAN (Taiwan).

For Rodolfo Zabisky, CEO of MZ", "it is time to take the next step and evolve from a holding company with several specialist agencies into a unified company aligned with its fundamental purpose: to innovate in communications in order to impact clients' business in the way they need". Tino will remain as an independent brand, as will the startup Engage-x (collaborative platform of communications and interaction between stakeholders and brands/companies).

MZ"'s new structure is based on five fronts:

  • Reputation and Value
    Reputation and value gaps| Engage-x collaborative platform | Crisis management| Consulting in governance| Brand and business strategy| Innovation

  • Communications and Engagement
    Public relations | Marketing | Activation campaigns | Branded content | Advertising | Healthcare dominance

  • Digital Services and Experience
    Audience engagement | Interactive videos and webTV | Online campaigns | Consulting in behavior | Apps and portals | Social media

  • Investor Relations
    Shareholder ID and targeting | Financial compliance and ESG | Management of market expectations | Technology (site, webcast, CRM and XBRL)

  • Government Affairs
    Strategic consulting and advice | Stakeholder mapping and engagement| Bill processing| Legislative assistance

MZ" has around 250 employees and more than 400 clients in 14 countries.
55 11 3529-3875