Grupo Vidanta Invests Millions in New Bond Film Spectre to Advance Tourism Interests for Mexico

007™ project is latest Vidanta initiative to drive global interest in region

Mar 23, 2015, 09:43 ET from Grupo Vidanta

MEXICO CITY, March 23, 2015 /PRNewswire/ -- Mexico-based Grupo Vidanta, one of the largest and most-decorated developers of luxury resorts and tourism infrastructure in Latin America, announced at a recent press conference their contribution to the filming of Spectre, the next installment of the internationally popular James Bond franchise. The film's opening scene will be set in Mexico. In conjunction with Interjet Airlines and the Mexico Tourism Board, Grupo Vidanta, which was founded by Mexican resort mogul Daniel Chavez Moran, works to attract premier tourism projects such as the Bond film to the Mexican economy, and noted that the film's production will create hundreds of new jobs locally.

Said Daniel Chavez, Vice President for Grupo Vidanta, "Tourism is one of the most important growing sectors for Mexico. We're proud to be part of the team – from both the private and public sectors – leading the recruitment and development of new entertainment and tourism projects that benefit all of Mexico. The fact that such a storied international franchise as James Bond chose to film scenes of their latest blockbuster in Mexico is an honor and a testament to the growing appeal of Mexico as a destination. We're grateful for the opportunity to help bring a new vision of Mexico to life."

Filming for Spectre began this week. Grupo Vidanta's contribution to the film's production is the latest in a series of major tourism investments made by the privately owned luxury travel development company, which operates more than 25 resorts and hotels throughout Mexico and counts Cirque du Soleil, Nicklaus Design and Greg Norman among its partners.

In 2014, Grupo Vidanta debuted JOYA – a first-of-its-kind culinary and theatrical experience and Cirque du Soleil's first resident show in Mexico – to international acclaim in Riviera Maya. JOYA's launch brought a new "can't miss" entertainment category to Cancun/Playa del Carmen and has welcomed thousands of guests to the region since premiering last November. Plans for an additional Cirque du Soleil collaboration in Nuevo Vallarta include a dreamlike entertainment park expected to cost upwards of $1 billion in development.

In Puerto Penasco, a key destination for golf tourism in Mexico, Grupo Vidanta's construction practice built Mexico's first privately-owned airport, Mar de Cortes International Airport, to promote increased visitation to the region. With three Nicklaus Design golf courses and the Greg Norman Golf Course at Vidanta Nuevo Vallarta nearing completion, Vidanta Golf is the largest operator of premier golf courses in Mexico.

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About Grupo Vidanta
Grupo Vidanta is a full-service tourism developer in Mexico and Latin America with practices in property architecture and product design, construction and operations. The company specializes in the development and operation of luxury resort and hotel brands in Mexico and counts AAA Five Diamond Award-winning Grand Luxxe Nuevo Vallarta and five AAA Four Diamond Award-winning resorts – Grand Luxxe Riviera Maya, The Grand Bliss Nuevo Vallarta, The Grand Mayan Nuevo Vallarta, The Grand Mayan Riviera Maya and The Grand Mayan Acapulco – among its impressive portfolio of more than 25 resorts and hotels.

Grupo Vidanta's visionary approach to the development of luxury beach destinations brings vacation dreams to life via membership-based resorts and mega-resorts on the coastlines of Mexico's most sought-after locations – Nuevo Vallarta, Riviera Maya, Los Cabos, Acapulco, Puerto Penasco, Puerto Vallarta and Mazatlan – with brands including Grand Luxxe, The Grand Bliss, The Grand Mayan, The Bliss, Mayan Palace, Ocean Breeze and Sea Garden, and more in development.

The company, which employs more than 12,000 individuals dedicated to design, development, construction and operations, is consistently recognized as one of the most revered employers in Latin America. Vidanta Golf is the largest operator of golf courses in Mexico, the real estate division has built and sold more than 2,000 vacation luxury homes, and the company is responsible for developing Mexico's first privately built and owned airport, Mar de Cortes International Airport in Puerto Penasco.

Grupo Vidanta was founded by Daniel Chavez Moran in 1974 and operates two foundations to enrich the lives of Latin Americans. For more information about Grupo Vidanta, visit

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SOURCE Grupo Vidanta