HOUSTON, May 31, 2017 /PRNewswire/ -- On Tuesday, May 23rd, the US Postal Service held the National Postal Forum in Baltimore, Maryland. This event served as a key opportunity to showcase some of the nation's most innovative mail, as well as the agencies who create these pieces. GS Marketing (GSM) was formally invited to attend this event because they were hand-selected as a quarterly winner and received an Irresistible Mail Award. Marissa McGinty attended on GSM's behalf. She not only accepted the win but also had the honor of speaking on the featured panel discussion hosted by USPS.
GSM was awarded the Q1 Irresistible Mail Award win for the Toyota "Sienna Superhero" lenticular - a piece that evoked nostalgia with a nod to the family-focus of the Toyota Sienna. Following shortly after this recognition was an honorable mention for the GSM "Imaginary friends" lenticular mailer. In selecting, the USPS was looking for a piece that would help to lead the example that mail isn't dead. In fact, mail like GSM's works to combine unique elements that establish a sense of being interactive, utilizing innovative digital components. The USPS wanted to present an open forum that would emphasize these key aspects, as well as the winning creative agencies.
The panel discussed the inspirations behind the winning mail pieces. Marissa was delighted to speak on behalf of her team and shared the creative focus behind the winning GSM campaign. "I was inspired by watching everyone who got excited looking at our mail — to see they were impressed with the overall piece."
"A lot of work goes into our creative. Our whole team is invested in the success of our client and the campaign. Seeing our work recognized nationally, and speaking on its value was a great feeling. It credited our work with a strong sense of validation."
The USPS National Postal Forum was an event that GSM was both exciting to be a part of and delighted for its industry recognition.
GS Marketing is a full-service direct marketing and digital agency specializing in the automotive industry. For 27+ years GSM has worked with automotive professionals across the country to deliver leading edge, data-driven marketing solutions. GSM is your single resource for high-impact lead generation campaigns, one-to-one communications as well as results-driven loyalty and retention programs.
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SOURCE GS Marketing