GSK Consumer Healthcare Launches New Toothpaste in the US Specifically Formulated for Gum Health - parodontax™

WARREN, N.J., March 13, 2017 /PRNewswire/ -- GSK Consumer Healthcare today announced the U.S. launch of parodontax™, a new daily toothpaste that is clinically proven to help control bleeding gums.¹

In the United States, more than one third of surveyed American adults spit blood in the sink after brushing or flossing their teeth², but most consumers don't realize it could be a sign of a serious oral health problem. Bleeding gums can be an early sign of gum disease – which, left untreated, can cause gum tenderness, bad breath, receding gums and ultimately, tooth loss.

parodontax™ is 40% more effective at reducing bleeding gums than a sodium monofluorophosphate toothpaste. Clinically proven to help promote gum health by fighting plaque buildup, parodontax™ fosters smooth, pink gums that support a healthy smile. It also works to strengthen teeth and keep the seal between gums and teeth tight, helping to protect against gum disease.

"Whether you see a drop of blood occasionally or daily in the sink when you brush your teeth, you should never ignore your bleeding gums," said GSK Consumer Healthcare medical expert and dentist Dr. Jim DiMarino. "Bleeding gums are a warning sign that your gums need treatment."  

In addition, parodontax™ toothpaste delivers the same benefits as an everyday toothpaste – cavity prevention, tartar control, whitening and fresh breath – with twice daily brushing.

GSK Consumer Healthcare, the maker of parodontax™, is a leader in oral health, combining a unique understanding of consumer needs with science and helping consumers address specific oral health conditions, such as sensitivity, acid erosion and gum health.

Originally launched in Germany in 1937, the parodontax™ toothpaste brand comes to the U.S. using the active ingredient stannous fluoride with a singular focus on helping consumers leave bleeding gums behind.

parodontax™ toothpaste is now available online and at major retail stores nationwide in several flavors: Clean Mint, Whitening and Extra Fresh (3.4oz tube for $5.99). For more information, visit https://www.parodontax.com/.

About parodontax™ Toothpaste
Formulated with stannous fluoride, parodontax™ is a daily toothpaste that is clinically proven to be up to 40% more effective at reducing bleeding gums. Behind a healthy mouth, are healthy gums, and behind healthy gums, there's parodontax™ toothpaste.

About GSK Consumer Healthcare
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world's best loved healthcare brands, including Sensodyne^®, Theraflu^®, Excedrin^®, Nicorette^® and NicoDerm^®CQ^®, FLONASE^®, and TUMS^®. These brands are successful in over 100 countries around the world because they all show our passion for quality, guaranteed by science. They are inspired by the real wants and needs of the millions of people who walk into pharmacies, supermarkets, market stalls and go on-line all over the world every day, and choose us first.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

About GSK
GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

¹ With twice-daily brushing
² Ipsos Oral Health Omnibus, Dec-15; Segmentation Study

SOURCE GSK Consumer Healthcare

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