DETROIT, Sept. 11, 2018 /PRNewswire/ -- Today, GSTV (gstv.com), the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable business outcomes for some of the world's leading marketers.
OCTANE supplies powerful insights through new sources of transactional, geospatial, and digital behavioral data, providing enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI.
Over the past 12 months, as GSTV continues to scale its national network -- now reaching 1 in 3 US adults monthly -- the company has built and extended capabilities with best-in-class analytics providers including Acxiom, Placed, Dstillery and IRi. These partnerships, combined with ongoing collaborations with Nielsen, Carto, and MFour, form the backbone of the OCTANE suite of insights, targeting, and measurement offerings.
"Advertisers need more than just data to be successful, they need credible, conclusive insights, paired with targeted, national reach," said Eric Sherman, SVP Insights + Analytics at GSTV. "We developed OCTANE with this in mind. Our focus on robust methodologies and concise, actionable outputs has been well-received by our clients to date."
In addition to rigorous ROI analytics, OCTANE offers data-driven planning and optimization tools. For example, GSTV is a launch partner for Dstillery's Dscover Maps, a geospatial insights tool which enables advertisers to identify audiences on the GSTV video network based on past real-world and digital behaviors. And this fall, GSTV will release a ground-breaking study demonstrating that, among other things, consumers spend 1.7x more in the hours following a fuel transaction.
"In an increasingly complex video advertising ecosystem, it's more important than ever to demonstrate and quantify scalable impact on consumer spending," said Sean McCaffrey, President & CEO of GSTV. "Our investment in OCTANE brings our clients a new level of analytical insight and rigor to the already potent combination of premium content delivered to a massive audience in an engaging environment."
For more information about OCTANE, visit GSTV.com.
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world's largest advertisers. GSTV's convenience and fuel partners include leading retailers like 7-Eleven, Arco, BP, Circle K, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco.
Director, Marketing Communications