GTO Adds 2 New Partners: Pamela Pinta and Gregory Gross, PhD

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Feb 19, 2015, 12:15 ET

NEW YORK, Feb. 19, 2015 /PRNewswire/ -- Greater Than One, the leading independent and global digital communications company focused in health care, is pleased to announce the addition of 2 partners in the organization: Pamela Pinta, Chief Account and Strategic Officer, and Gregory Gross, PhD, Executive Creative Director for Content.

Since arriving at GTO 2 years ago, Pam and Greg have recruited new talent into the agency, strengthening our level of service in the Account, Content, and Strategy groups. Their efforts have helped GTO win and deliver on new AOR assignments at 4 of the top 10 pharmaceutical companies. Elizabeth Apelles, CEO at Greater Than One, says the time is right to add them to our senior leadership. "Now that digital is taking center stage in health care communications, our goal is to be the lead agency for all of our clients. Pam and Greg are helping us get there."

Apelles believes that with digital roots, AOR experience, and 3 strategic disciplines under 1 roof—multichannel marketing, media, and product and service design—GTO is perfectly positioned to be the AOR of the future. "No other company is better fit to create value for clients," she says. "GTO has the optimal mix of people, skills, experience, and capabilities."

Pamela Pinta joined GTO in September 2012 and brings more than 20 years of agency-of-record experience in pharmaceutical advertising. She has launched blockbuster and specialty brands in many therapeutic categories, including oncology, virology, CVD, CNS, and infectious disease. Before joining GTO, she served as Managing Director of Euro RSCG Life Chelsea.

Gregory Gross, PhD, joined GTO in February 2013 and brings 15 years of agency-of-record experience in health care communications, with a focus in oncology. Prior to GTO, he worked for Publicis and Omnicom agencies on award-winning creative campaigns for global and US product and program launches at Sanofi, Novartis, Merck, Schering-Plough, Pfizer, and Salix.

About Greater Than One
Headquartered in New York City with offices in San Francisco and Madrid, Greater Than One is the leading independent and global digital communications company focused in health care. GTO excels at digital innovation, and is the only company that integrates 3 award-winning services under one roof:

Greater Than One: a digitally-led multichannel marketing agency
GTO Media: a modern, integrated, performance-based media agency
Adjacent to One: a product and service design company

For more information, visit: www.greaterthanone.com

Media Contact:
Kim Lam, Executive Assistant
[email protected]
212.252.1999

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SOURCE Greater Than One