FAIRFIELD, N.J., Oct 18, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- GuestCentric, the award-winning provider of digital sales and marketing solutions for boutique hotels, announced today the launch of its QuickBook Mobile booking engine. Based on intensive usability testing, QuickBook Mobile is a breakthrough innovation that is bound to dramatically increase bookings by providing mobile-optimized information to travelers on cell phones.
When booking a hotel with QuickBook Mobile, consumers are displayed a multi-touch calendar with the best rates and availability for tonight, tomorrow night and the following 4 nights. The next 6 nights cover 90% of all mobile bookings according to a study of mobile consumers performed by GuestCentric with 300 hotels over a period of 3 months. Some other highlights of the GuestCentric study:
- 60% of mobile consumers book for tonight or tomorrow night.
- 90% of mobile consumers book between one and three nights.
- 95% of mobile consumers book just one room.
Travelers looking to book other dates are walked through a more traditional availability check workflow.
"I was surprised at how many mobile bookings were for the same night or the night right after," said Omar Casasola at Hotel Maria del Carmen Motel in Merida, Mexico. "GuestCentric understood this trend and launched the QuickBook Mobile booking engine. This ability to read what is important to consumers is the reason why we selected GuestCentric in the first place, and QuickBook mobile just reconfirmed our decision to go with GuestCentric."
QuickBook Mobile leverages the latest HTML5 and CSS3 techniques to provide a fast, interactive experience to consumers. In addition, QuickBook Mobile takes advantage of GuestCentric's leading all-in-one hotel revenue generation platform that includes its multi-device booking engine, award-winning website solutions, channel management and social marketing.
"We spend a very large amount of time looking at consumer patterns and anticipating where online travel is going. Providing innovation that adds value to the consumer is what keeps GuestCentric ahead of the competition," said Pedro Colaco, President and CEO of GuestCentric. "QuickBook Mobile is part of our continued effort to provide our hotel customers with the strongest solution possible to grow their brand, visibility online and ultimately, increase their revenue."
The QuickBook Mobile booking engine is immediately available for all GuestCentric customers and the upgrade to QuickBook Mobile is free of charge.
A few examples of customers that have deployed QuickBook Mobile:
SOURCE GuestCentric Systems