GuestCentric's Platform to be Offered to Independent Hotels Through the Boutique & Lifestyle Lodging Association

Integrated e-commerce solutions to increase online bookings and offers

Oct 12, 2010, 09:00 ET from GuestCentric Systems

FAIRFIELD, N.J., Oct 12/PRNewswire/ -- http://www.myprgenie.com -- GuestCentric Systems, the social cloud provider of e-Commerce solutions for the independent hotel industry, announced today that the Boutique & Lifestyle Lodging Association (BLLA), will offer GuestCentric's integrated e-Commerce platform as part of its distribution solution to optimize online bookings for member properties who choose to use the system. This opportunity for properties opens new markets and showcases GuestCentric as cloud solutions provider for the boutique hospitality segment.

GuestCentric's innovative technology offers independent properties the opportunity to provide a rich online and offline experience to demanding guests, without entering in time-consuming and expensive customization projects.

"We are very pleased to be able to offer the GuestCentric platform which will assist members in optimizing their online business. This new relationship will provide our members who choose to utilize the program, with new, easy to use technologies that will contribute valuable information to enable them to be more competitive," said Frances Kiradjian, CEO and Founder of BLLA.

Through the new consumer website, boutique hoteliers will have the means to distinguish their properties and brands and easily communicate their offerings directly to travelers. Thanks to GuestCentric technology, boutique hotels can expand their guests online activity by allowing them to find hotels based on experiences. In addition, the one screen-booking engine simplifies the transaction process and provides a fluid shopping experience to guests.

"There are very few initiatives designed to level the playing field for this emerging segment and BLLA has demonstrated to be a natural leader." said Pedro Colaco President of GuestCentric. "The integration of modern e-commerce tools and innovative social marketing with BLLA best practices will give boutique properties the ability to differentiate their online presence and immediately capitalize on the new searching trends of travelers."

Boutique & Lifestyle Lodging Association

BLLA is the first and only hotel association dedicated to uniting the world's boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.

GuestCentric Systems

GuestCentric Systems develops and markets cloud solutions that revolutionize the way independent hotels work. GuestCentric provides a fast and easy way for hoteliers to control their online business and adopt the right mix between direct sales and distribution. With GuestCentric's next-generation hotel e-commerce and social marketing solutions, independent hotels can develop long-standing relationships with guests; improve online revenues and lower expenses associated with online distribution.

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SOURCE GuestCentric Systems



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