Guidehouse Research Explores Landscape for Medium and Heavy Duty On-Highway Vehicles

Can hybrid drivelines play a role in the decarbonization of the MDHD truck sector

BOULDER, Colo., July 9, 2025 /PRNewswire/ -- A new report from Guidehouse Research discusses the competitive landscape for medium and heavy duty (MDHD) on-highway vehicles in Europe and North America.

Numerous solutions have been proposed to reduce, and ultimately eliminate, the carbon footprint attributed to the transportation industry. Some have been developed and a few such as battery EVs (BEVs) are now in serial production and in some markets, growing in popularity. According to Guidehouse Research, current developments, such as potential regulatory changes and the imminent launch of several extended range EVs (EREVs), suggest that now may be a good time to revisit the value that hybridization offers the market.

"Decarbonizing the MDHD truck sector to meet the Paris Accords goals has spawned numerous technologies, both competing and complementary," says Oliver Dixon, senior research analyst with Guidehouse Research. "While these technologies' long-term viability is becoming clearer, the role of hybrids has remained largely undiscussed."

According to Guidehouse Research, stakeholders should remain aware of increasing fluidity in the current regulatory environment, consider the potential for regulatory softening in the North American market, be wary of the commercialization potential of hybrids and keep in mind that technology fatigue has a history in shaping MDHD truck design.

The report, Growing Regulatory Uncertainty May Prompt a Hybrid Revival, explores the technological landscape for MDHD on-highway vehicles in Europe and North America, the future regulatory trajectory in Europe and North America, as well as the impact of any regulatory change upon the existing MDHD value chain. An executive summary of the report is available for free download on the Guidehouse Research website.

About Guidehouse Research
Guidehouse Research, the dedicated market intelligence arm of Guidehouse, provides research, data, and benchmarking services for today's rapidly changing and highly regulated industries. Our insights are built on in-depth analysis of global clean technology markets. The team's research methodology combines supply-side industry analysis, end-user primary research, and demand assessment, paired with a deep examination of technology trends, to provide a comprehensive view of emerging resilient infrastructure systems. Additional information about Guidehouse Research can be found at www.guidehouseresearch.com.

About Guidehouse
Guidehouse is a global AI-led professional services firm delivering advisory, technology, and managed services to the commercial and government sectors. With an integrated business technology approach, Guidehouse drives efficiency and resilience in the healthcare, financial services, energy, infrastructure, and national security markets. Built to help clients across industries outwit complexity, the firm brings together approximately 18,000 professionals to achieve lasting impact and shape a meaningful future. guidehouse.com

*The information contained in this press release concerning the report, Growing Regulatory Uncertainty May Prompt a Hybrid Revival, is a summary and reflects the current expectations of Guidehouse Research based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report's conclusions and the methodologies used to create the report. Neither Guidehouse Research nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.

For more information, contact:

Cecile Fradkin for Guidehouse Research
+1.646.941.9139
[email protected]

SOURCE Guidehouse Research