Guidepoint Launches GPS-Based iPhone App

MADISON HEIGHTS, Mich., Jan. 4 /PRNewswire/ -- Leading telematics supplier GuidePoint Systems today announced the launch of a new tracking, safety and convenience application for users of Apple's iPhone®.

The Madison Heights, Mich.-based telematics supplier said the new Guidepoint App, which can be downloaded for free, allows users of iPhones to control their vehicles or access a variety of GPS-based services including stolen vehicle recovery, emergency help, turn-by-turn driving directions, towing and other assistance.

The Guidepoint App uses the iPhone's built-in GPS technology and its wireless connectivity to deliver the phone's exact location to Guidepoint's 24/7/365 response centers. Once the App is activated, users can set up an online account with Guidepoint and access services simply and quickly.

"With one touch, a user can call the Guidepoint response center, and our operators will have a GPS reading and map of the iPhone's location on a computer screen by the time the customer has said, 'Hello'," said Tom Gafford, chief technology officer of Guidepoint. "From there, we can help out with directions, concierge services, emergency dispatch...whatever the customer needs."

"While most GPS-based Apps are based on tracking, our new Guidepoint App is focused on delivering help and assistance to iPhone users based on their location," said Rand Mueller, president and CEO of Guidepoint. "Whether it's a teen driver who's had a vehicle breakdown or a businessperson who's lost while traveling, they can now access our award-winning services anywhere in North America and Mexico.

"For nearly a decade, our philosophy has been that Guidepoint is a service company, not a technology company," Mueller continued. "Yes, we have cool, leading-edge technology, but it merely enables us to provide the services that our customers value. The new Guidepoint iPhone App continues that tradition of providing innovative, highly valued services to consumers, business owners and fleet managers."

About GuidePoint Systems: Sold through more than 2,500 new and pre-owned dealerships nationwide, Guidepoint integrates GPS, advanced wireless technology, the Web and 24/7/365 response centers to deliver a variety of services to vehicle owners and fleet managers. Rated the #1 stolen vehicle tracking solution in 2007 by international research firm Frost & Sullivan, Guidepoint also offers a variety of driver safety, convenience, fleet management and vehicle tracking services. Visit www.guidepointsystems.com or call 1-877-GPS-FIND for more information.

SOURCE GuidePoint Systems