GUNDAM TO TAKE OVER TIMES SQUARE WITH EPIC IMMERSIVE EVENT THIS SATURDAY NIGHT

Bandai Namco Toys And Collectibles America Brings 'Mobile Suit Gundam GQuuuuuuX' 
to the Heart of New York City This Weekend With Immersive Experience and World Premiere Video Moment

IRVINE, Calif., March 27, 2025 /PRNewswire/ -- Bandai Namco Toys & Collectibles America (BNTCA), global toy industry leader, continues to bring the magic of its many categories of fandom to locations around the country through unique activations. Today, in partnership with Bandai Namco Filmworks, BNTCA announces a special pop-up showroom on March 28 and 29, complete with Gundam products, workshops, and giveaways! On Saturday, when the clock strikes 8pm EST, the video billboards of Times Square will transport everyone in the heart of Manhattan to the world of Mobile Suit Gundam GQuuuuuuX, ahead of its April premiere! Celebrate this historic Gundam moment with fellow builders and fans around the Gundam community for this once-in-a-lifetime event!

Mobile Suit Gundam GQuuuuuuX is a brand new series that will premiere on Amazon Prime on April 8, 2025, and to celebrate, Bandai will give fans an immersive experience as well as an epic sneak peek at the upcoming animated series!

The series follows Amate Yuzuriha, a high-school student living peacefully in a space colony floating in outer space. When she meets a girl named Nyaan, Amate is drawn into the illegal mobile suit dueling sport known as Clan Battle.

Under the entry name "Machu," she throws herself into fierce battle day after day, piloting the GQuuuuuuX. Then an unidentified Gundam mobile suit pursued by both the space force and the police appears before her, along with its pilot, a boy named Shuji.

Now their world is about to enter a new era.

Mobile Suit Gundam GQuuuuuuX premieres exclusively on Amazon Prime Video on April 8, 2025.

Full details on the Gundam POP-UP Showroom at Times Square as follows:

Where:
W 43rd St &, 7th Ave, New York, NY 10036

When:
March 28th: 11am – 9pm
March 29th: 11am – 10pm*

*The showroom will be closing briefly from 7:45pm – 8:15pm on March 29th for a special surprise Times Square takeover event starting at 8pm!

What:
Free Giveaways
Gunpla Product Displays
Free GUNPLA Building Workshops

Keep up with news on this event and the exciting new series on Facebook, Instagram, X, and the official YouTube channel and website.

About Bandai Namco Toys & Collectibles America Inc.
Bandai Namco Toys & Collectibles America Inc. (BNTCA) is a leading innovator in toys and collectibles. Known for iconic brands like Gundam, Tamagotchi®, Anime Heroes®, and Tamashii Nations®, BNTCA creates unique toys, model kits, and premium collectibles that bring beloved franchises to life. Headquartered in Irvine, California, BNTCA inspires creativity and passion, celebrating fandom and storytelling for collectors of all ages. For more information, visit bandai.com.

About Bandai Namco Filmworks Inc.
We at Bandai Namco Filmworks develop and produce film & video titles. We not only distribute them through various media such as television, movie theaters and Internet streaming but also bring them to fans throughout the world by licensing and managing their copyrights, developing and marketing film & video-related merchandise and other services. As a comprehensive entertainment enterprise handling the A to Z of film & video business, we continue to create "Awesome works" and make them readily available to everyone.

SOURCE Bandai Namco Toys & Collectibles America, Inc.