Guvera, the FREE Alternative to Music Download Sites, Named in Billboard's '10 Best Digital Music Start-ups'

Aug 18, 2010, 16:26 ET from Guvera Limited

NEW YORK, Aug. 18 /PRNewswire/ -- Online content provider, Guvera was named in this week's Billboard Magazine's "10 Best Digital Music Startups." Acknowledgment for Guvera CEO, Claes Loberg and his team, as the site pushes past 100,000 users, announced several new additions to the site, including millions of tracks from the biggest labels and artists on the planet including EMI, Virgin, Capitol, Universal, Island Def Jam, IODA and The Orchard.

To be considered for the list, Billboard measured start-ups on product quality and strong leadership. Billboard's Senior Editorial Analyst, Glenn Peoples, indicated they also looked for companies with products that solved a problem or filled a void. Guvera meets the criteria, with its cloud based music platform with free customizable playlists and downloads which is a proven success prompting competitors including Google's pending cloud based music product.

The Guvera model allows users to download MP3 music tracks for free, while advertisers pick up the bill to ensure artists are paid and the music industry continues to grow. As a true alternative to piracy, Guvera taps into a potential market that is at least 100 times the size of the legal download market that is serviced by iTunes, Amazon, Pandora and all other existing music platforms.

In addition to downloading free music, Guvera users can also build and customize their own playlists "in the sky" and access them from any computer at home, work or school – you literally have access to millions of songs for any occasion.

Last week Guvera inked a deal with a New York based investment bank to raise a further US$50m. This backing will expand Guvera's global presence, add to Guvera's platform offering and move the company towards additional content including music video, film and TV.

According to Guvera CEO, Claes Loberg, "The deal will help expand Guvera's offer, drive our rapidly growing audience and add more value to the expanding list of international brands such as Microsoft, McDonalds, Harley Davidson, Victoria Secret, Activision, Schweppes, Mountain Dew, Bacardi, Nestle, Johnson and Johnson, and Fox which are already enjoying the value of partnering with one of the most targeted advertising tools on the market."

"Some of our campaigns have seen users engage with various advertisers for up to five to ten minutes to download music, and new downloadable content including film and tv will just continue to grow that value for advertisers," explains Claes.  "We are also pleased to announce that we are on track with our mobile plans for multiple media, as well as a deal with Universal Music UK, laying the foundations for the European roll out of Guvera's unique music model."

The technology behind Guvera's platform must also be acknowledged for Guvera's Billboard nod. Guvera is no small engineering feat, housed on a 300,000 edge server network globally that runs polished systems and algorithms including automated brand, music and consumer matching tools. Guvera has multiple systems that make up the platform to manage user preferences, artist rights, payment systems, artist and brand tools, research analytics, search and sorting - as well as the consumers experiences.

Join the Guvera revolution, the true alternative to pirate music sites.

About Guvera Limited

Guvera Limited is a music and content download and playlist system designed in Australia, founded in 2008. Guvera provides a way for content owners such as artists and record labels to generate revenue from their music, making it readily available and 100% free and legal to consumers. Content is paid for by advertisers looking to target consumers in a revolutionary way with branded channels.

SOURCE Guvera Limited