SCOTTSDALE, Ariz., Oct. 13, 2025 /PRNewswire/ -- The Association for Dressings & Sauces (ADS) named Guy Fieri's Flavortown Top Secret Sauce, as the winner of the 2025 Sauce of the Year Award. The announcement was made October 5th during the ADS 2025 Annual Business Forum in Scottsdale, Arizona.
Guy Fieri's Flavortown Top Secret Sauce is produced by Litehouse Inc. and combines savory notes of chili powder, mustard, and garlic for a creamy aioli texture. This is the seventh time Litehouse, Inc. has won the Sauce of the Year Award.
"Being named Sauce of the Year from the ADS is an amazing honor for all of the residents of Flavortown," said Guy Fieri, celebrity chef, Emmy award-winning TV host, and the mastermind behind Top Secret Sauce. "Our Top Secret Sauce is real deal delicious and as versatile as any sauce out there. This sauce is a personal favorite of mine and all of us in Flavortown are excited for the recognition and to keep bringin' everyone the flavor they want and deserve!"
Flavortown Top Secret Sauce is part of the larger line-up of flavor under the full Flavortown roster that's delivering big, bold taste to the grocery aisle. From crave-worthy condiments and smoky BBQ sauces to fiery wing sauces and all-purpose rubs & seasonings, the Flavortown collection delivers a flavorful punch designed to turn any meal into a full-throttle experience. Whether you're tossing wings, glazing ribs, or stacking up the ultimate burger, Flavortown Top Secret Sauce stands alongside a powerhouse portfolio built to help fans cook, dip, and drizzle like a boss.
"At Litehouse, we're all about building layers of flavor across the grocery store, from the fresh produce aisle to the condiment shelf and beyond," said Paul Hemingway, Vice President of Marketing at Litehouse, Inc. "Our partnership with Guy and the Flavortown team brings that mission to life in a big way. Being recognized as a seven-time winner of the Sauce of the Year award is an incredible honor we're proud of at Litehouse and a testament to the passion, creativity, and flavor innovation that defines everything we do."
The Sauce of the Year award is presented by ADS to recognize and celebrate truly innovative and delicious products. Nominations for the award were received earlier in the year and attendees of the ADS 2025 Technical Meeting in Denver, Colorado voted via blind taste tests, based on the sauce deemed to have the best overall taste.
"We are ecstatic to extend this award to Guy Fieri and Litehouse. This award is a true testament to excellence, earned through a highly competitive field that grows stronger each year," said Jeannie Milewski, President of The Association for Dressings & Sauces.
You can grab Top Secret Sauce and the full Flavortown lineup at grocery stores nationwide, including Walmart and Kroger banner stores – or stock up online at Amazon.com and keep the flavor train rollin'.
About Guy Fieri
Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world's most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy's Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.
About Litehouse Inc.
Litehouse, Inc. started in Hope, Idaho over 60 years ago. Since then, it has become a leader in salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its facilities based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse, Inc. brands includes Litehouse, Organicville, Sky Valley, and Veggiecraft, as well as various licensed products with California Pizza Kitchen, Flavortown Sauces, Flavortown Rubs, Zaxbys, and Health Nut Dressings. Products are available through general retail, e-commerce, foodservice, deli, member stores, and in meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers high standards of quality and innovation. For more information, visit www.litehousefoods.com.
About The Association of Dressings & Sauces (ADS)
Founded in 1926, the Association for Dressings & Sauces is an international trade association representing manufacturers of salad dressing, mayonnaise, and condiment sauces as well as suppliers of raw materials, packaging and equipment to the industry. Its purpose is to serve the best interests of industry members, its customers, and consumers of its products. For more information about ADS, visit the Association's website or follow ADS on Twitter, Instagram, Facebook, or LinkedIn.
SOURCE Flavortown
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