SAN FRANCISCO, Sept. 19, 2016 /PRNewswire/ -- H2O+ Beauty is pleased to announce a 2016 Allure Best of Beauty Award win, taking home the "Best Rich Body Lotion" award for their Milk Body Butter. An incredibly creamy, intensely hydrating body moisturizer, the H2O+ Milk Body Butter makes even the driest skin feel super soft and smell extra dreamy.
Allure's Best of Beauty Awards identify the most effective and innovative products in the marketplace through rigorous testing of thousands of products by Allure editors, readers and experts, such as dermatologists, makeup artists, hairstylists, and chemists. Following trial, editors noted they were most impressed by the product's combination of hydrating ingredients such as coconut oil, sweet-almond oil, shea and cocoa butters, as well as by the formula's ability to effectively soak into skin.
2016 has proven to be a landmark year for H2O+ Beauty, with the recent unveiling of a bold relaunch that was over a year in the making. This ambitious reimagining of the brand builds on its 26-year-legacy of creating beauty products that encourage women to define beauty on their own terms. As a part of this relaunch, H2O+ Beauty introduced a fresh line of products with modern, technically advanced ingredients that effectively target skin needs. These new collections are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils, or phthalates. The H2O+ Beauty packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage, the backbone of all H2O+ Beauty products.
"H2O+ was founded more than two decades ago as a groundbreaking concept to deliver innovative, modern and effective skin care options in an environment that encouraged women to make their own choices. That courageous spirit and customers-first approach has always been a core tenet of the brand," said Joy Chen, CEO of H2O+ Beauty. "We are incredibly proud to be recognized by Allure for the Milk Body Butter. H2O+ Beauty believes that all women should feel courageous and confident in their own skin, and we are so thrilled for this incredible product to be in the spotlight with such high honors."
The H2O+ Milk Body Butter ($22) can be purchased at H2OPlus.com, ULTA, ULTA.com, Kohl's, Kohls.com, beautybar.com and skinstore.com.
H2O+ Beauty creates skincare formulas that harness the hydrating power of pure water. The company was founded in 1989 with the goal of putting beauty back in the hands of all women by empowering them to define beauty on their own terms. Continuing that legacy today, H2O+ Beauty combines the simplest, yet most powerful compound on the planet with advanced skincare technology to help women feel confident in their own skin. Our collections of water-based products are formulated with active ingredients, enabling them to nourish and hydrate skin. H2O+ Beauty is headquartered in San Francisco, CA. For more information, please visit http://www.h2oplus.com/.
SOURCE H2O+ Beauty