SAN FRANCISCO, May 16, 2016 /PRNewswire/ -- Today, H2O+ Beauty unveiled its next chapter, a bold relaunch that was over a year in the making. This ambitious reimagining of the brand builds on its 26-year-legacy of creating beauty products that encouragewomen to define beauty on their own terms. As part of this relaunch, H2O+ Beauty implemented a sweeping strategic shift in its business model to prioritize innovation over manufacturing, broadened its opportunities for creativity and innovation with fresh product lines, created new channels of digital communication to improve access for its audiences, and added further brand upgrades to better fit the needs of today's discerning consumers.
"H2O+ was founded more than two decades ago as a groundbreaking concept to deliver innovative, modern and effective skin care options in an environment that encouraged women to make their own choices. That courageous spirit and customers-first approach has always been a core tenet of the brand," said Joy Chen, CEO of H2O+ Beauty. "Now we want to amplify that spirit with a reimagined H2O+ Beauty, one that even better serves our customers by being more innovative, creative and results-focused. We can't wait for the public to see what's in store."
The new H2O+ Beauty is excited to reveal the following updates:
Fresh product lines
As part of the reimagining of the brand, H2O+ Beauty is launching with a fresh line of products with modern, technically advanced ingredients that effectively target skin needs. These new collections are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils, or phthalates.
H2O+ Beauty packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage, the backbone of all H2O+ Beauty products. The packaging now serves as a platform for graphic artist Ayaka Ito to showcase her unique work and reflect the rejuvenating power of water. Drawing inspiration from a study of water in different stages – rippling, crashing, sparkling in sunlight – she created all new graphic designs for the brand, hand drawing pencil illustrations layered with color to mimic movement and light.
Revamped business model with innovative digital and distribution channels
Under Joy Chen's direction, H2O+ Beauty has transitioned from a manufacturing to an innovation model: 2015 saw the close of all H2O+ Beauty brick and mortar stores, culminating a transition away from its prior focus on in-store distribution.
Though H2O+ Beauty will continue to offer its products through retailers such as Ulta and others, its new website will serve as both the brand's flagship store and a key tool for communicating with customers. Better website functionality and relaunched social media channels now allow for more user interaction, with H2O+ Beauty staff on hand to connect with customers and answer their beauty questions in real time. Additionally, for a limited time, the site will sell skin care trial kits at $15 (including shipping), which include three deluxe minis with a $15 voucher if the customer chooses to upgrade to a full size in their next purchase. These trial kits allow customers to explore different products and discover what works best for their skin.
This increased focus on innovation doesn't stop with product delivery. In addition to overhauling H2O+ Beauty's business model and distribution channels, Joy oversaw the move of company headquarters from Chicago to San Francisco, and facilitated an employee-first, transparent workplace culture.
Amplified brand mission
On March 8, 2016 – in celebration of International Women's Day – H2O+ Beauty launched Making Waves, an initiative that directly supports organizations whose goals align with the social mission of H2O+ Beauty: to support, challenge and empower women by increasing access to opportunities that will help them break barriers and reach their fullest potential.
To fulfill the mission, H2O+ Beauty is sharing the success of its best-selling Oasis Hydrating Treatment with a donation to Girls Inc. of Alameda County, whose work inspires girls to be strong, smart, and bold. Through their year-round academic achievement and skills-building programs, they help girls navigate gender, economic, and social barriers and prepare them for success in college and their careers. H2O+ Beauty employees will also give back by volunteering with Girls Inc. of Alameda County, providing hands-on support to help girls realize their own power. Additional charity partners will be announced as the initiative grows.
"H2O+ Beauty believes that all women should feel courageous and confident in their own skin, our brand's core mission that extends beyond our product lines and into the community," added Joy Chen. "This initiative will enable our company and our customers to come together in support of girls and women who deserve more opportunities to lead successful lives."
About H2O+ Beauty H2O+ Beauty creates skincare formulas that harness the hydrating power of pure water. The company was founded in 1989 with the goal of putting beauty back in the hands of all women by creating skin care products that encouragewomen to define beauty on their own terms. Continuing that legacy today, H2O+ Beauty combines the simplest, yet most powerful compound on the planet with advanced skincare technology to help women feel confident in their own skin. Our collections of water-based products are formulated with advanced ingredients, enabling them to nourish, smooth, brighten, and hydrate skin. H2O+ Beauty is headquartered in San Francisco, CA. For more information, please visit http://www.h2oplus.com/.