H2O Plus' Sea Pure Collections Earn NPA Seal

CHICAGO, Feb. 16, 2011 /PRNewswire/ -- H2O Plus' Sea Pure Skincare and Body Collections have met the rigorous requirements set forth by the Natural Products Association (NPA) and earned its coveted seal of distinction.

(Photo:  http://photos.prnewswire.com/prnh/20110216/NY49025 )

The NPA, America's largest and oldest non-profit dedicated to the natural products industry, awards its seals to allow consumers to shop sensibly and knowledgably for truly natural items. They are known as one of the strictest and most trusted regulators of natural products.

"The Natural Products Association is pleased to have certified eight H2O Plus' Sea Pure products," said the NPA's Scientific and Regulatory Affairs Manager, Cara Welch, Ph.D.  "The NPA Natural Seal, the first and only Natural Standard in the United States, provides consumers with confidence that these products are natural, responsible and sustainable. The H2O Plus certified products join the almost 400 other NPA certified products that are truly natural."

Both the Sea Pure Skincare and Body Collections contain the highest levels of natural ingredients found in the skincare category.

"It's such an honor to be recognized for our commitment to creating efficacious products with groundbreaking ingredients," said Anna Kaplan, Senior Product Development Manager.  "At H2O Plus, we are dedicated to sourcing the best ingredients from around the world and will continue to invest our resources to remain at the forefront of natural product development."

The Sea Pure Skincare regimen jump-starts the skin's all-natural renewal process.  This innovative blend of protein molecules awakens the skin's natural ability to produce Sirtuin (proteins responsible for collagen reproduction) and harnesses sea botanical extracts to accelerate cell-turnover.  It stimulates new skin cells, visibly reducing fine wrinkles for smoother, younger-looking skin.  The product line-up includes:  Sea Pure Creamy Facial Cleanser, Sea Pure Gentle Refining Polish,   Sea Pure Renewing Prep Tonic, Sea Pure Hydrating Lotion SPF 20, Sea Pure Deep Moisture Cream and Sea Pure Perfecting Eye Cream.    

The Sea Pure Body Collection is infused with delicate sea lavender to nourish and transform skin tone and texture while soothing spirits with a relaxing aroma.  It includes the Sea Pure Reviving Body Buffer, Sea Pure Replenishing Body Cream, and Sea Pure Finishing Body Silk.  

Both the Sea Pure Skincare and Body Collections exhibit H2O Plus' continued commitment to using natural ingredients (96% to 99% natural) and marine-sourced science.  In addition to being 100% vegan and biodegradable, all formulas remain free of sulfates, parabens, synthetic fragrances, petrochemicals and phthalates.  

H20 Plus' Sea Pure Collections ($18 - $40) are available through the company's retail stores, online at www.h2oplus.com, Ulta locations nationwide and www.Ulta.com.

SOURCE H2O Plus