HÄAGEN-DAZS® EXPANDS PARTNERSHIP WITH ALLIES IN ARTS TO CELEBRATE LGBTQIA2+S CREATIVES THROUGH NATIONAL MURAL CAMPAIGN

As part of the brand's larger 2025 campaign focused on celebrating life's slower moments, Häagen-Dazs^® tapped three LGBTQIA2+S artists from Allies in Arts' creative network to interpret this ethos through large-scale murals. Each piece reflects the belief that true indulgence, like Häagen-Dazs ice cream, should never be rushed. It's a rich and sensory experience meant to be fully enjoyed.

In New York City, Subin Yang reimagines an intimate moment of connection, incorporating soft textures that mirror the creamy, layered richness of the Salted Caramel Macadamia Bar. In San Francisco, Alice Lee captures a peaceful city escape drawn from the colors of the Salted Brown Butter Cookie carton. And in Los Angeles, Loveis Wise brings a vibrant, sun-soaked mural to life, channeling the Salted Caramel Macadamia Bar through warm tones and laid-back energy. These bold public artworks will debut throughout the summer in each artist's home city, offering passersby a chance to pause, indulge, and appreciate the beauty of the everyday.

"This partnership with Allies in Arts brings together innovative flavors and creative and bold storytelling," said Rachel Jaiven, Head of Häagen-Dazs^® Marketing. "It's exciting to see how each artist designed their mural this year to invite people to slow down, take in their surroundings, and enjoy a moment of creativity and indulgence."

Originally launched through #ThätsDazs, Häagen-Dazs^®' partnership with Allies in Arts highlights the brand's continued investment in rising creators and is now in its fourth year. Through this collaboration, the brand continues to provide well-paid creative opportunities while connecting art and community through flavor-forward storytelling. Like the careful crafting of its ice cream, Häagen-Dazs^® sees mural-making as an intentional process—one that rewards patience, attention to detail, and a celebration of slowing down to create something truly special.

"We're so grateful to Häagen-Dazs^® for providing life-changing opportunities to our community of LGBTQ+ artists," said Drew Denny, Co-Founder and Executive Director of Allies in Arts. "Partnerships like this make our work possible."

Each piece will be featured on a prominent outdoor display, with the following mural locations and flight dates:

• Los Angeles: W. 3rd St. & S. Orlando Ave: 8401 W 3rd St Los Angeles, CA 90048 - Flight dates: 5/21/25 - 7/20/25
• New York City: Everit St. & Vine St: 25 Columbia Heights, Brooklyn NY 11201 - Flight dates: Flight dates: 5/22/25 - 7/20/25
• San Francisco: Lombard St. & Buchanan St: 1897 Lombard St. San Francisco, CA 94123 - Flight dates: 5/26/25 - 7/20/25

For more information about Häagen-Dazs^® and its ongoing work with nonprofit organizations like Allies in Arts through #Thät'sDazs and beyond, visit icecream.com/haagen-dazs/purpose and follow @haagendazs_us on Instagram and TikTok. To learn more about Allies in Arts and their mission to uplift LGBTQIA2+S creatives, visit alliesinarts.org. To support LGBTQ+ artists through Allies in Arts, please consider donating here.

And follow each of the artists on Instagram:

• Loveis Wise (@loveiswiseillu)
• Subin Yang (@subinie94)
• Alice Lee (@byalicelee)

About Allies in Arts:
Allies in Arts is a 501(c)(3) non-profit organization with a mission to support artists who are women, BIPOC, and LGBTQIA2+S — all of whom are underrepresented individuals in creative industries. Artists from our communities face barriers as a direct result of race, gender, sex, and sexual orientation. We seek to break down those barriers by awarding grants, curating exhibitions and screenings, and connecting artists with the decision-makers who can hire them. Founded in 2015, Allies in Arts is queer and trans-led, with flagship programs like  @transanta, a mutual aid campaign that supports over 9,000 queer youth, run by trans designer Kyle Lasky, and Transchool, a paid educational initiative for young trans writers. As long as there is discrimination, we need Allies. Let's even the odds. Together.

About Häagen-Dazs^®:
The HÄAGEN-DAZS^® trademark is used under license. ©HDIP, Inc.
Häagen-Dazs^® was founded by Rose and Reuben Mattus in 1960 on a mission to transform simple flavors and the finest ingredients possible into an extraordinary ice cream experience. True to tradition, the brand is committed to using only high-quality ingredients in crafting the world's first luxury ice cream that can be enjoyed by all. Today, the Häagen-Dazs^® brand offers ice cream, non-dairy frozen dessert, sorbet and bars in more than 65 flavors available around the globe. In the US, Häagen-Dazs^® operates under Froneri, an ice cream-focused joint venture Nestlé created in 2016 with PAI Partners. In the U.S., Froneri operates as Dreyer's Grand Ice Cream, based out of Walnut Creek, CA.

Media Contact:
The Door - An Idea House
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SOURCE Häagen-Dazs®