Haier America Launches Quietest Air Conditioner on the Market*

May 20, 2015, 08:00 ET from Haier America

WAYNE, N.J., May 20, 2015 /PRNewswire/ -- The average air conditioner is nearly 60 decibels--the sound equivalent of a conversation just three feet away. That should be intolerable to any consumer, yet this added noise has been widely accepted as a longstanding trade-off for the comfort of cooling a room. The Serenity Series from Haier, available in 6,050 and 8,000 BTU models*, are 9db quieter on average than window ACs by other major brands, and are softer on the ears than the next-most-quiet competitor by at least 3db*, which is nearly 40% more noise than Serenity from Haier.

"Haier's engineers achieved the industry's lowest sound levels by reconfiguring internal mechanisms, innovative design that redistributes air flow, structural design improvement and strategic placement of sound insulators," said Paul Riley, senior vice president of sales & marketing, Haier America. "The end result is a notable difference in head-to-head comparisons. We expect the Serenity Series to be embraced by consumers who don't want to compromise on sound levels in their living space just to keep cool."

The Serenity Series is currently available in two ENERGY STAR™ qualified models, 6,050 BTU, perfect for a 150-sq.ft. bedroom and 8,000 BTU, which works in a 350-sq.ft. living space. Serenity Air is available at specialty retailers. A digital advertising campaign will roll out in mid-May 2015.

Just how quiet is "America's quietest window AC"? Hear how the ultra-quiet sound of a Haier Serenity Series air conditioning unit compares to the average room air conditioner at haierserenityseries.com.

About Haier America
Haier America, headquartered in Wayne, N.J., is a subsidiary of Haier Group, the world's #1 major appliances brand by volume as ranked by Euromonitor International 2014, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $32.1 billion in 2014. For more information, please visit www.haier.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

* Based on third-party testing of average sound ratings of major brand's 6000 and 8000 BTU Window Air Conditioners. Major brands are defined as the brands with the top 5 TraQline market share. TraQline study 2014.


James Liess, Haier America



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SOURCE Haier America