Hair Care Market in the US to Grow by USD 4.39 Billion (2025-2029), Driven by Increased Availability of Color Shades, with AI Shaping Market Transformation - Technavio

NEW YORK, Feb. 10, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The Hair care market in US  size is estimated to grow by USD 4.39 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 4.6%  during the forecast period. Availability of wide range of color shades in hair care products is driving market growth, with a trend towards growing demand for natural and organic hair care products. However, presence of counterfeit hair care products  poses a challenge. Key market players include Amway Corp., Ceremonia, Combe Inc., Coty Inc., Grove Collaborative Inc., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson Inc., Kao Corp., LOreal SA, Max Private Label, Natura and Co Holding SA, Quallis Brands Inc., Revlon Inc., SEEN, Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Tropical Products, and Unilever PLC.

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Key Market Trends Fueling Growth

The Hair Care Market in the US is thriving, driven by trends centered around appearance, hygiene, and overall health. Consumers prioritize healthy hair and scalp, seeking solutions for common issues like split ends, frizzy hair, and dryness. Reputable salons offer haircuts and treatments, boosting self-esteem and self-confidence. Premature hair loss, hair type, and hair damage from heat styling and chemical treatments are concerns. Vitamins and nutrients play a crucial role in hair health, addressing deficiencies, hormonal imbalances, and environmental damage. Nourishing ingredients, such as oils and leave-in conditioners, promote moisturization and hair growth. Hair care is linked to physical, mental, and emotional well-being, offering fulfillment and attractiveness. Regular maintenance, including shampooing, conditioning, and scalp care, is essential for vibrant, confident hair. 

The hair care market in the US is witnessing a shift towards naturally derived products due to growing consumer concerns regarding the potential harm caused by chemicals in traditional hair care items. The Procter and Gamble Co., a major player in the market, has responded to this trend by introducing the Herbal Essences brand, which uses natural essential oils in its shampoos and conditioners. Additionally, the demand for natural and herbal hair colors is increasing, as they are free of ammonia found in synthetic alternatives. This preference for plant-derived products offers several advantages, including improved hair and scalp health. Vendors are focusing on formulating hair care solutions that cater to this consumer preference. 

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Market Challenges

• The Hair Care Market in the US is a significant industry, focusing on addressing various challenges related to appearance, hygiene, and overall health of consumers. These challenges include unhealthy hair, scalp issues, split ends, frizzy hair, dry hair, premature hair loss, and damage from heat styling or chemical treatments. Reputable salons offer haircuts and treatments to enhance self-esteem and confidence. Self-care routines involve using shampoo, conditioner, and other hair products with nourishing ingredients for moisturization and conditioning. Factors like vitamin deficiencies, hormonal imbalances, and environmental damage also impact hair health. Self-care extends to mental and emotional well-being, with fulfillment coming from maintaining attractive, vibrant hair. Hairstylists provide expert advice on hair type, hair care, and scalp care. Organic hair products and natural hair care practices are gaining popularity for their benefits to physical, mental, and emotional well-being.
• The US hair care market is currently facing a challenge with the increasing prevalence of counterfeit products. These imitations, which replicate the packaging and branding of leading hair care brands, are flooding the market. The presence of these counterfeits negatively impacts the hair care industry, as customers may find it difficult to distinguish between authentic and fake products. These replicated items are often sold in the gray market at significantly lower prices, undercutting the sales and pricing strategies of major hair care vendors. Counterfeit hair care products are manufactured using low-quality ingredients, primarily petrochemicals, to reduce production costs. The availability of these cheaper alternatives can lead to decreased sales for legitimate brands and potential harm to consumers due to the use of subpar ingredients. The proliferation of counterfeit hair care products in the US market is a concern for industry professionals and consumers alike.

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Segment Overview 

This hair care market in US report extensively covers market segmentation by

• Distribution Channel
• Offline
• Online
• Price Range
• Mass
• Premium
• Product
• Hair Color
• Shampoo
• Conditioner
• Others
• Geography
• North America

1.1 Offline-  The offline distribution channel for hair care products in the US comprises various outlets such as salons and spas, specialty stores, supermarkets, hypermarkets, and clubhouse stores, and medical clinics and institutes. Specialty stores like Sephora and The Body Shop offer an enjoyable shopping experience with well-organized product displays. Hypermarkets such as Walmart and Target, and drugstores like CVS Health and Walgreens, are popular retailers for hair care products. The market has experienced growth due to the increasing number of stores and retailers' business strategies. Salons and spas have gained popularity due to consumers' busy work schedules and the trend of coloring hair and visiting facial and hair spas. Premium hair care products are increasingly in demand due to concerns over hair fall, low growth, and less volume and density. Consumers visit medical clinics and institutes for hair-related issues, which often recommend high-quality premium products. The rising preference for premium hair care products in the US is anticipated to boost the growth of the offline segment in the hair care market during the forecast period.

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Research Analysis

The Hair Care Market in the US is a thriving industry focused on enhancing the appearance, hygiene, and overall health of hair. It caters to the desire for healthy hair, a clean scalp, and vibrant locks that boost self-esteem and self-confidence. From reputable salons to self-care routines, the market offers a range of services and products, including haircuts, treatments for split ends and frizzy or dry hair, and vitamin and nutrient-rich shampoos and conditioners. The market also addresses concerns related to premature hair loss, maintenance, and the importance of physical, mental, and emotional well-being in the context of hair care. The ultimate goal is to provide fulfillment and satisfaction through attractive, healthy, and beautiful hair, contributing to an individual's overall sense of well-being.

Market Research Overview

The Hair Care Market in the US is a thriving industry that caters to the desire for appearance, hygiene, and overall health of individuals. Hair is an essential aspect of personal appearance and self-presentation, and healthy hair contributes significantly to self-esteem and confidence. Proper scalp care is crucial for healthy hair growth and preventing issues like dandruff and premature hair loss. Reputable salons offer haircuts, treatments, and expert advice to maintain vibrant, confident looks. Self-care routines include using shampoo, conditioner, and other hair products with nourishing ingredients to combat hair damage from heat styling, split ends, frizzy hair, and dryness. Hair health is influenced by physical, mental, and emotional well-being, as well as vitamin deficiencies, hormonal imbalances, and environmental damage. Natural hair care and organic hair products have gained popularity due to concerns about chemical treatments and product build-up. Hair oil, leave-in conditioner, and hair styling tools are essential accessories for maintaining a fulfilling and attractive hairstyle. Blood circulation plays a role in hair health, making regular scalp massages an essential part of a complete hair care routine.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Offline
• Online
• Price Range
• Mass
• Premium
• Product
• Hair Color
• Shampoo
• Conditioner
• Others
• Geography
• North America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

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With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio